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The Purpose of Life

The Purpose of Life

People make a pretty big deal of out the whole “meaning of life” thing. To me it’s abundantly obvious. The purpose of life is to grow. The purpose of life is to start out unrefined and move as much as we can towards refinement. How do you grow? That’s easy, too. By taking on and […]
Alexander Ford
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
36
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Becoming Jordan Peterson

Becoming Jordan Peterson

Don’t be a business owner trying to take accountability and ownership of other people’s stuff … their problems; causes; tirades. Put your own room in order first. Don’t go out into the world and assume ownership of other people’s stuff. When you martyr yourself on these causes you clearly can’t make a difference on, you […]
Alexander Ford
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You Are in Charge of Your Actions

You Are in Charge of Your Actions

“The unexamined life is not worth living.” I bring up this quote from Socrates because there’s a perception out there that we are not in control of our emotions and our reactions. And while it’s true that we cannot stop our brains from feeling certain ways … it is possible to take ownership of your […]
Alexander Ford
42
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
20
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The Theory of Constraints

The Theory of Constraints

Let’s say you’ve got some task, goal, or result that you want in your life. Let’s also say that this is a result that you want to occur with some regularity. For example, let’s take this content right here. It’s part of my grand social media strategy … and it’s necessary for anyone who wants […]
Alexander Ford
35
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Organizing Roles

Organizing Roles

Clearly understanding and managing according to accountability and responsibility is critical for the success of your organization. Your organizational chart should represent the roles that are functionally necessary and individuals may be assigned many roles. Those roles represent nothing more than a process inventory that an individual employee is accountable and/or responsible for.
Alexander Ford
22
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Seeing Forward in Time & Space

Seeing Forward in Time & Space

If a goal doesn’t “feel” real to you, the likelihood of you achieving that goal is near zero. That feeling comes from your subconscious. And even if you really, really want to achieve that goal – even if you put all of your conscious effort towards it – your subconscious will trip you up every […]
Alexander Ford
26
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You are not Obvious

You are not Obvious

“I’m actually a genius!” This is how you’re going to feel once you give yourself permission to produce content and put yourself on camera. Producing content marketing is going to cause you to learn about yourself in ways you never imagined. You’ll manifest these amazing moments where someone notices something that you thought was obvious […]
Alexander Ford
19
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Your Feelings Mean Nothing

Your Feelings Mean Nothing

There’s a Bruce Lee quote floating around the internet right now that talks about this concept. Your feelings are a distraction from the mission – your mission – whatever you want to call it. You owe it to yourself to stay focused on what is important. Let neither praise not reprimand distract you from your […]
Alexander Ford
42
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