Building a content-marketing machine is the single most important long-term investment that you can make today in your business. Of course, I’m not expecting you to go from 0 to Gary V overnight. But by starting today, and by learning the principles of what successful and effective content marketing looks like, you can start traveling […]
You’re never going to overcome an objection that you agree with. Let’s say you sell a high-ticket program or service, and you feel rushed, overwhelmed, and too busy. What are you going to say when you’re on a sales call with a lead who tells you that they’d love to work with you if they […]
Before you even finish reading this sentence, I’ve bet you’ve already unconsciously decided whether you like me or not (would it help if I told you that you look great in that outfit?) These unconscious computations mean that, if you’re a person who makes a living by speaking, you’ve got a short window of time […]
Are you ready to articulate what you do and why you’re the expert in just 17.5 seconds? There are many entrepreneurs with great products and services, but they struggle with getting the leads they need to grow their businesses. Why? Because they can’t clearly communicate the value of what they have to offer. And the […]
📖 Case Study: The most powerful event filling strategy I use and how you can too. Today’s show is going to be a powerful one. 💥 In changing times, we need to make sure we are adapting to meet the expectations of our followers and soon to be followers. We are going to discuss how […]
Production value sells. If you’ve got a high-ticket event, funnel, or mastermind, you’re not going to attract much attention filming a webinar in your basement with poor lighting and crackling audio. At best, you’re going to get tire-kickers, and at worst you’re going to get nobody. But what if you took that same webinar and […]
This one misunderstanding is keeping you from unlimited new lead-flow in your business. Line up these two concepts and you’ll serve more people and make more money than 99% of entrepreneurs.
What should I do? Which option represents the “best” decision? How do we decide? The answer lies within your values
As businesses grow they become more complex — exponentially more complex. Eventually working hard isn’t enough. Doing more isn’t enough. Adding energy to the system isn’t enough. A passive constraint emerges – management. Join me on this Facebook live to learn why Measurable Genius has a lineup of customers and why management is the skill […]
Want leads? Stop getting “burned” by marketing people and start spending your money on what actually works.