Instead of trying to fit people into these abstract boxes you call “job descriptions,” you should itemize the functional processes and accountabilities that actually exist in your business. If you give people clear expectations in the form of process assignments and key performance indicators, they can measure themselves if they’ve done a good job or […]

On this episode of Incremental Progress, we discuss the history of content marketing. Watch this video to break down the barriers preventing you from engaging in an effective content marketing strategy, marketing, and sales stages, how people make decisions, and more. This masterclass will take your content marketing game up a level. A big level. […]

What are your company’s values? Are they truly demonstrable behaviours, or empty moral/ethical imperatives? One of the many important things the Rockefeller Habits asks you do is to discover your corporate values and write them down. And, knowing a thing or two about values, this is where I can really help my clients discover what […]