One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]

The universe and any business are more complicated than just a simple model of cause-and-effect. Everything Is the result of interlocking systems, which can be broadly defined into reinforcing and balancing systems. In today’s episode of Daily Genius, I attend MAPS with Rene Querido and Everett, and we eat breakfast!