I had a great discussion with Christine this morning during our project meeting on the idea of delivering feedback. Am I too blunt? Could I phrase my dissatisfaction differently? Yes. AND what I’m really concerned with is getting the to the truth of the matter as efficiently as possible. Today’s episode has a bit of […]

There’s a distinct difference between the marketing and sales functions in your business. The marketing function is all about telling stories which provoke your audience into taking an action to express interest. The sales function is about capturing that interest, qualifying the opportunity, and selling your product or service to the customer.