Every great product needs a great offer. As we covered last week, many business owners are frustrated by the inconsistency of paid traffic and caught up in the idea that spending money on ads is a gamble, which simply isn’t true. Probably. See, if you’re out there putting a bad offer in front of cold […]

The universe and any business are more complicated than just a simple model of cause-and-effect. Everything Is the result of interlocking systems, which can be broadly defined into reinforcing and balancing systems. In today’s episode of Daily Genius, I attend MAPS with Rene Querido and Everett, and we eat breakfast!