Entrepreneurship is a lot like video game development, especially when you’re a service provider. You have a player base (clients), that you have to make happy with regular content updates (projects). And if they’re not happy with the work you’re doing, they’re very vocal about making sure you hear it. In order to make money […]

“Oh boy, he’s talking about marketing again. Do you do anything else?” Well, yes, actually, but let me address that thought for a moment. First of all, I don’t like your tone. Second of all, marketing is one of the most nefarious pitfalls a business owner can tackle. If you’ve got your marketing 100% figured […]

Super practical advice for you: make sure you’re taking advantage of every possible opportunity you can to drive traffic towards discovery (sales) calls. The absolute best place to put that invitation is, I’ve found, on the thank-you page after a user has opted into something. That could be a social media challenge, lead magnet, or […]