Your goals in life won’t come true unless you’re accountable to them in advance. See … that future you say you want? You’re disowning it. It’s a trick. Just by your nature of wanting it, you’re acknowledging that you don’t have ownership of it. You haven’t found evidence of it. You don’t see where you […]

If you want new leads, the worst thing you can tell people is what you do. In fact, the less you talk about yourself, the better. The unfortunate truth every marketer needs to realize is that the market doesn’t really give a flying fork about you or your product. Human beings are selfish, and you […]

Most speakers, coaches, and consultants are completely overwhelmed by all of the marketing activities they “should” be doing. The competing advice echoes from the rafters as each specialized consultant proclaims that their magic trick will solve your marketing problems for good. “You should do video!” says the videographer. “No, start with your website!” says the […]