What should I do? Which option represents the “best” decision? How do we decide? The answer lies within your values

Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.

Most people hate being accountable. It sucks having to be accountable to something especially if you aren’t totally inspired about it. True wisdom is reflected in selecting only the accountabilities that are congruent and certain to move your mission forward for yourself and delegating the rest. To me, for example. I’d love to help.