If you set goals that you don’t have direct control over, you will fail. Here’s a delusional goal: “This quarter, we’re going to increase profits by 10%.” If that’s all you’ve written down, achieving it will be a matter of luck. Unless you’re going out picking people’s pockets, you don’t have direct control over your […]

What’s the point of scaling your business? Take a moment to think about the future: your offer is rock-solid and converting. Your marketing is bringing in steady leads. Your sales team is booking and closing calls. Your fulfillment team is taking care of your clients. What is YOUR job then as the CEO? What would […]