Your business is perfect for certain people at a certain moment in their lives. You have an ideal customer avatar, with a certain set of challenges that you are uniquely qualified to tackle. You already knew that I hope. But what many entrepreneurs miss is that there are so many other entrepreneurs out there who […]

There are far too many entrepreneurs trying to be a number one when they’re really best suited to be a number two. I know because I’ve seen it. I’ve seen all of these smart, hard-working, deeply caring folks ruin their lives by trying to run a business they simply don’t have the values to run. […]