One of the most useful features of the Facebook ads platform is the ability to create ‘lookalike’ audiences. What this allows you to do is to give Facebook a group of people and say “find the commonalities between this group and then extrapolate that to find me more people like this.” Let’s take an easy […]

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Are you putting your resources to work in the most effective and efficient way possible? A relatively simple question, but unpacking it can lead you to some valuable insights. One of the ways you can try to answer that question is by finding your business’ own “Profit per X,” a measurement of which single variable […]