Think back to the last seminar or event you attended. What was the promised outcome vs. what you actually got out of it? Did they match up? Or did you walk away disappointed? If you think about it, you’ll find that the quality of an event (or even a coaching program or course) has little […]

The easiest way to produce content for your business is to base it on your offer. If you sell a Lamborghini, you need to produce very different content than someone who sells photography. And if you sell a coaching program, that’s another different strategy… Essentially, you can break down every offer into one of four […]

Most speakers, coaches, and consultants are completely overwhelmed by all of the marketing activities they “should” be doing. The competing advice echoes from the rafters as each specialized consultant proclaims that their magic trick will solve your marketing problems for good. “You should do video!” says the videographer. “No, start with your website!” says the […]