You’re never going to overcome an objection that you agree with. Let’s say you sell a high-ticket program or service, and you feel rushed, overwhelmed, and too busy. What are you going to say when you’re on a sales call with a lead who tells you that they’d love to work with you if they […]

Working with David Mehler’s Man On Fire over the past year has been an amazing experience for both me and my team at Measurable Genius. There’s something to be said about working with clients who have a mission you believe in. David’s work transforms the lives of men who become better fathers and friends in […]

There’s a distinct difference between the marketing and sales functions in your business. The marketing function is all about telling stories which provoke your audience into taking an action to express interest. The sales function is about capturing that interest, qualifying the opportunity, and selling your product or service to the customer.