A long time ago, in a galaxy far far away…” There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars. See, when we find a story we like and we really resonate with it, we buy in. We […]

Most speakers, coaches, and consultants are completely overwhelmed by all of the marketing activities they “should” be doing. The competing advice echoes from the rafters as each specialized consultant proclaims that their magic trick will solve your marketing problems for good. “You should do video!” says the videographer. “No, start with your website!” says the […]

I have a quick question: what was the last thing you saw on Facebook that someone had that made you stop and say ‘Oh, that’s pretty cool?’ Maybe someone’s on holiday in Mexico? Friend got a new car? An acquaintance had children? Saw an article about those cool 3D printers?  Now think about what you’d […]