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SELL YOUR STORY

The core to any business is selling things. That much is obvious. And when you’re a service company, you’ve got to sell yourself. Or, at least, sell a story about yourself. “Hi! Do you have X problem? Then we have X solutions!” Solving for X is the hard part. Finding a story, an identity, that […]

Lunch With Geniuses

In the season 1 finale of Daily Genius, you get an inside look at the first Measurable Genius family lunch. I’m very proud of what we’ve been able to do over the past year, and I’m super excited to unveil our plans for 2018… but that’s another episode (specifically, the first episode of season two)! […]
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