You guys have heard me talk before about the importance of having a daily success metric. Metrics in a business are commonly called Key Performance Indicators, or KPIs. When you’re trying to think of a number like that, one important thing to remember is that it should be a number you have direct control over. […]

“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]