Customer Service17 Videos

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WHAT YOU WANT TOMORROW EXISTS TODAY

WHAT YOU WANT TOMORROW EXISTS TODAY

The universe doesn’t spontaneously hand out gifts just because you want them. If you’re trying to hold a vision for the future, whatever that may look like, it’s essential to know that the content of that vision is around you in the here and now. The problem is, you don’t know what it looks like. […]
Alexander Ford
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SPOOKY SCARY GENIUSES

SPOOKY SCARY GENIUSES

Webinars are a strategy that I have seen work for coaches, speakers, and seminar leaders time and time again. And, like everything else, you don’t need to do them perfectly the first time around. The most important step is the first one, and if you delay that constantly by trying to be perfect, you’ll never […]
Alexander Ford
45
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You’re Not the Hero

Every service provider that cares wants to do a good job for their client. But doing that “good job” isn’t solely about producing results. In fact, when you’re too focused on results, you actually hamper your ability to provide the very service or transformation your client is seeking. Time to take a step back. On […]
Agency Board
64
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EVERYONE NEEDS A LANDING PAGE(S)

EVERYONE NEEDS A LANDING PAGE(S)

One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]
Alexander Ford
154
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ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
34
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CHALLENGE WEEK

CHALLENGE WEEK

Business is hard as all hell, and I know that better than most because I’ve been doing this for 17 years. Sometimes you have the ups, and sometimes you run into… challenging weeks – and during those times you can’t give up. That’s the key difference between those who fail at business and those who […]
Alexander Ford
26
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CUSTOMER SUPPORT SCAVENGER HUNT

CUSTOMER SUPPORT SCAVENGER HUNT

I’ve talked a lot about Measurable Genius being a service company, but we haven’t really had a good opportunity to show it off for the video blog. That changes today. Everett and I replaced all the computers at our great client Hearth and Home on the weekend, and this morning we hung around to make […]
Alexander Ford
51
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