Marketing107 Videos

Order By
54244956_520000351857738_5666818968904531968_n

You Don’t Need A Funnel

If we think about the term “funnel” for a moment (in the business sense), it implies a slow but steady descent of a customer from one place to another. It defines success based on taking what exists outside of it and pulling it through, so the customer “falls” out the bottom, so to speak. Unfortunately, […]
Alexander Ford
56
0
18192218_1697102853638385_3900494895122481152_n

Engaging With Your Audience

Producing content for your audience is a big commitment, but it’s not the only one you’re going to have to make in order to survive in the digital world. You also need to be genuinely interested in developing meaningful relationships, because at the end of the day, “social media” is just the platform – the […]
Alexander Ford
25
0
54246814_2620791297936198_7183272101787205632_n

Your Digital Persona

What should you say!? How should you behave? What is your “personal brand”? What do you keep private? Every content creator struggles with these challenges. This episode is Alexander’s most inspired video yet because we talk about how you need to show up and be yourself. This is the ninth episode in our 10 part […]
Alexander Ford
22
0
52274094_612687655844120_8042015177278750720_n

How To Content

How do you get famous on Facebook? It’s not as hard as you might think…as long as you’re talking to the right people. On last week’s episode of Incremental Progress, we talked about how to define an awesome audience for your Facebook ads. This week, we’re continuing the trend by showing you what sorts of […]
Alexander Ford
44
0
52121373_920300835027871_767245849586565120_n

Getting Hands-On with the Audience

The Facebook ads platform is an intimidating tool. There are tons of people out there just itching to get started with it, but don’t know where to begin. Here’s the thing: like with any marketing, the first question should always be: who am I talking to? Unfortunately, it’s one thing to know the answer to […]
Alexander Ford
68
0
49571109_599519310477731_1234621463433052160_n

The Facebook Lead Faucet

I’m really, really trying to get the word out there on how everyone needs to be approaching Facebook. And it consistently amazes me how many business owners I talk to that have yet to really even start. I’ve shared this before, but I’ll share it again…as many times as it takes. One of the foremost […]
Alexander Ford
49
0
48671108_343622443142541_2448670815202312192_n

Tell Stories to the World

A long time ago, in a galaxy far far away…” There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars. See, when we find a story we like and we really resonate with it, we buy in. We […]
Alexander Ford
59
2
CLOSE