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Small Events, Big Lessons

How do you run events that generate you more income in a weekend than most coaches make in a year? It’s possible. Last week Everett and I were in sunny San Diego attending Small Events Big Profits, run by my client/friend/mentor Alex J Moscow. What he shared there was powerful. And if you want to […]
Agency Board
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Who’s Got My Money?

Who’s Got My Money?

How much money are you leaving on the table because you don’t sell as efficiently as you could be? Here’s a quick tip: you can learn all the little techniques and body-language quirks and buy everyone’s program, but there’s one crucial thing that if you don’t master, you’ll never be the best salesperson you could […]
Agency Board
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Why Small Events are the Key to Big Profits

Most business owners or entrepreneurs are too afraid to run events because of the up-front costs associated with them Those who do run events often barely break even, much less turn a profit. What if I told you that small events can earn you BIG profits? On today’s episode of Start With Why I’m interviewing […]
Agency Board
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Marketing vs. Sales

Marketing vs. Sales

There’s a distinct difference between the marketing and sales functions in your business. The marketing function is all about telling stories which provoke your audience into taking an action to express interest. The sales function is about capturing that interest, qualifying the opportunity, and selling your product or service to the customer.
Alexander Ford
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