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The Offer Roundtable

What do you have that the market wants? Any entrepreneur (or prospective entrepreneur) needs to know the answer to that question. After all, the core of your business is selling your offer – if people don’t want what you’ve got, you don’t have much of a chance of making yourself sustainable. Which is easy to […]
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Small Events, Big Lessons

How do you run events that generate you more income in a weekend than most coaches make in a year? It’s possible. Last week Everett and I were in sunny San Diego attending Small Events Big Profits, run by my client/friend/mentor Alex J Moscow. What he shared there was powerful. And if you want to […]
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Why Small Events are the Key to Big Profits

Most business owners or entrepreneurs are too afraid to run events because of the up-front costs associated with them Those who do run events often barely break even, much less turn a profit. What if I told you that small events can earn you BIG profits? On today’s episode of Start With Why I’m interviewing […]
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Become the Category King

The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead. The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves […]
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