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Marketing vs. Sales

Marketing vs. Sales

There’s a distinct difference between the marketing and sales functions in your business. The marketing function is all about telling stories which provoke your audience into taking an action to express interest. The sales function is about capturing that interest, qualifying the opportunity, and selling your product or service to the customer.
Alexander Ford
50
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category-king-thumb-2

Become the Category King

The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead. The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves […]
Agency Board
321
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The Keys to the Kingdom

The Keys to the Kingdom

Hey. What should you be doing this very second (to best serve your master plan)? Okay, well, right now you’re reading this. But if you were at work and asked yourself the same question, how would you reply? If you asked me, I could tell you very easily. Because I made a list. I know […]
Agency Board
63
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
39
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