Sales14 Videos

Who’s Got My Money?

How much money are you leaving on the table because you don’t sell as efficiently as you could be? Here’s a quick tip: you can learn all the little techniques and body-language quirks and buy everyone’s program, but there’s one crucial thing that if you don’t master, you’ll never be the best salesperson you could […]

Why Small Events are the Key to Big Profits

Most business owners or entrepreneurs are too afraid to run events because of the up-front costs associated with them Those who do run events often barely break even, much less turn a profit. What if I told you that small events can earn you BIG profits? On today’s episode of Start With Why I’m interviewing […]

Marketing vs. Sales

There’s a distinct difference between the marketing and sales functions in your business. The marketing function is all about telling stories which provoke your audience into taking an action to express interest. The sales function is about capturing that interest, qualifying the opportunity, and selling your product or service to the customer.

Become the Category King

The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead. The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves […]