Sales14 Videos

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Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
26
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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
34
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IP 65

Selling is Serving

There’s this pervasive idea in our culture that sales is the art of manipulation, and that it doesn’t really matter if a person needs your product or service or not so long as they give you their money. Let me make it clear: a selfish salesperson is a bad salesperson. The most important thing you […]
Agency Board
54
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Massively Increase Your Sales And Impact Through Speaking

Massively Increase Your Sales And Impact Through Speaking

Most business owners and entrepreneurs who speak from stages fail to generate new leads or acquire new customers. In this episode of Start With Why I’m interviewing Kat Halushka and Kimberly Carson-Richards, co-founders of Profitable Impact Academy and the team behind the Profitable Speaker Bootcamp on why speaking is an important strategy and why most […]
Alexander Ford
76
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