Shows13 Videos

Turning Your Vision Into Reality is a Complicated Process

One of the most difficult things to figure out as a business owner is determining how much effort, labour, and resources are necessary to bring your dreams to life. We meet with our clients and do everything we can to capture their vision, understand their goals, and reverse engineer their plans into action steps that […]

Alexander Ford

March 7, 2019

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Your First Ad

Over the last two weeks of Incremental Progress, you’ve already begun mastering the Facebook game.  First, you learned how to create an audience, and what sort of targeting to use to capture potential cold traffic.  Secondly, you learned how to create content that tells your story and creates engagement with this cold traffic.  And this […]

Alexander Ford

February 27, 2019

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The Many Layers of the Layercake

Here’s a fact: re-targeting ads convert cheaper and more often than ads to cold traffic. I’ve been doing this long enough to have proven it again and again for myself and for my clients. So on today’s episode of Incremental Progress, we’re going to move onto the next stage of the Layercake campaign: designing and […]

Alexander Ford

March 6, 2019

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