7 Areas of Life Discovery and Planning
Simple ways to inspire your goal setting.
Introduction to the Measurable Genius Mentorship Session 1 with Dr. John Demartini
Everett and Alexander start the first Measurable Genius Mentorship Session off with a bang and introduce our guest, Dr. John F. Demartini.
The Death of the Specialist
Have you ever noticed how easy it is to find horror stories by freelancers about working with nightmare clients… but it’s much harder to find business owner horror stories about freelancers? It’s not as though they don’t exist. I’ve heard my share of them. In fact, one of the reasons that Measurable Genius exists is […]
Facebook Tracking & Custom Conversions
Knowing how to track, read, and analyze your Facebook advertising data is essential to your success. With the right foresight and a bit of planning, Facebook gives us the tools to measure what actions our visitors are taking when they take action on our ads. This is the eighth episode in our 10 part series […]
Maggie Yu’s Testimonial for Command & Conquer 2019-Q1
It all comes down to growth. As business owners, we tackle one of the most challenging things a human being can attempt. And as we’re trying to surmount those challenges, it’s important to keep the bigger picture in mind. Why did you start a business in the first place? Why are you dedicating your blood, […]
How Your Labels Hold You Back
Morally labeling things is a one-way ticket to emotional fragility. Because moral labels are absolute and one-sided, whenever someone does something that isn’t congruent with the label, we’ll react accordingly. Here’s an example: let’s say you label “spilling coffee” as a bad thing. Because it has that label, whenever it happens, you’re going to be […]
Be a Sniper, Not Infantry
Being a service company is all about being the best it is at what you do. And at Measurable Genius, we do everything. This morning I was at Phil’s with my MAPS team, and we talked about what makes a great service company, who is accountable for our client’s success, and the men even challenged […]
Deferred Burdens
Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.
