Alexander Ford

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The Facebook Lead Faucet

I’m really, really trying to get the word out there on how everyone needs to be approaching Facebook. And it consistently amazes me how many business owners I talk to that have yet to really even start. I’ve shared this before, but I’ll share it again…as many times as it takes. One of the foremost […]
Alexander Ford
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The Immortality of Authenticity

There are tons of people out there struggling to build a life they don’t really want. It’s especially endemic in the world of entrepreneurship. Guys like Elon Musk and Jeff Bezos are idolized and emulated because starting your own business is the “cool” thing to do. I think it’s fair to say not many people […]
Alexander Ford
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Tell Stories to the World

A long time ago, in a galaxy far far away…” There’s probably a no better illustration of the power of storytelling. All I need to do is say those words and you’re immediately thinking of Star Wars. See, when we find a story we like and we really resonate with it, we buy in. We […]
Alexander Ford
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Chromatic Masterminds

There are few things as satisfying as being in a mastermind with your business. Why is that? Put simply, it means everything becomes automatic. When you and your team are in sync, working towards a common purpose to serve your clients, with work automatically being distributed according to proven principles of human behavior, growth becomes […]
Alexander Ford
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The Myth of More Work

There’s a finite limit to the amount of work you can get done in a day. But it never quite seems to be enough, right? No matter how much you accomplish, there’s this nagging voice in the back of your mind that’s never satisfied. “You’re never going to grow this business if you don’t work […]
Alexander Ford
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Monkey See Monkey Do

If you’re reading this, I’m willing to bet you have an excess of monkeys on your back. Let me back up for a moment. As a business owner, entrepreneur, leader, and so on, you’re ultimately a manager of people. And the most effective way for a manager to operate is by delegation. I’ve said this […]
Alexander Ford
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