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One Free Radical

One Free Radical

The only bad decision is one made without all the data present. That puts business owners in a pretty tough situation. As their organizations grow in size, they become fantastically complicated. They can become such a dense cluster of processes and systems that they feel opaque. So what happens when they plan? They can’t achieve […]
Alexander Ford
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Future Accounting

Future Accounting

Your goals in life won’t come true unless you’re accountable to them in advance. See … that future you say you want? You’re disowning it. It’s a trick. Just by your nature of wanting it, you’re acknowledging that you don’t have ownership of it. You haven’t found evidence of it. You don’t see where you […]
Alexander Ford
27
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Actually Doing the Work is Easy

Actually Doing the Work is Easy

How’s your relationship with your subconscious? Just take a moment to check in. Are you here on YouTube because you’re avoiding doing something? If you are, that’s okay. I’m not going to judge you for it. But if that last paragraph made you feel slightly guilty, here’s a tip: you’re probably hesitant to do that […]
Alexander Ford
21
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The Purpose of Life

The Purpose of Life

People make a pretty big deal of out the whole “meaning of life” thing. To me it’s abundantly obvious. The purpose of life is to grow. The purpose of life is to start out unrefined and move as much as we can towards refinement. How do you grow? That’s easy, too. By taking on and […]
Alexander Ford
27
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
36
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Becoming Jordan Peterson

Becoming Jordan Peterson

Don’t be a business owner trying to take accountability and ownership of other people’s stuff … their problems; causes; tirades. Put your own room in order first. Don’t go out into the world and assume ownership of other people’s stuff. When you martyr yourself on these causes you clearly can’t make a difference on, you […]
Alexander Ford
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You Are in Charge of Your Actions

You Are in Charge of Your Actions

“The unexamined life is not worth living.” I bring up this quote from Socrates because there’s a perception out there that we are not in control of our emotions and our reactions. And while it’s true that we cannot stop our brains from feeling certain ways … it is possible to take ownership of your […]
Alexander Ford
42
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
20
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The Theory of Constraints

The Theory of Constraints

Let’s say you’ve got some task, goal, or result that you want in your life. Let’s also say that this is a result that you want to occur with some regularity. For example, let’s take this content right here. It’s part of my grand social media strategy … and it’s necessary for anyone who wants […]
Alexander Ford
35
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Organizing Roles

Organizing Roles

Clearly understanding and managing according to accountability and responsibility is critical for the success of your organization. Your organizational chart should represent the roles that are functionally necessary and individuals may be assigned many roles. Those roles represent nothing more than a process inventory that an individual employee is accountable and/or responsible for.
Alexander Ford
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