Business Fundamentals40 Videos

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PLAN OR DIE

PLAN OR DIE

It’s a brand new quarter, and that means a brand new season of Daily Genius! Today we roll out our new quarterly plan to our team, and by showing that off to you guys I hope you understand a little more about what makes Measurable Genius unique. It all comes back to the first column […]
Alexander Ford
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Showing Up

Showing Up

How do you show up in your life? Do you care? Does it mean anything to you? Are you doing something about it? Are you giving yourself permission? Are you willing to be who you are?
Alexander Ford
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FUCK YOU PAY ME

FUCK YOU PAY ME

Every day we’re faced with choices. And the best way to make those choices is to find out the story you want to tell about your life. If you know that, then all you have to do is to make the choice that aligns most closely to the story you want to tell. It’s that […]
Alexander Ford
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Your Disorganisation is a Habit

The word “addiction” brings up an awful lot of nasty images: we tend to associate it with vices like drugs, alcohol, or gambling. But it can be a lot more benign than that. There are tons of people out there addicted to being disorganized. This can be particularly nasty, especially in business. And the worst […]
Alexander Ford
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Trying to Have it All Leaves You With Nothing

The biggest threat to any business is the owner of that business. As entrepreneurs, we’ve already decided to tackle one of the most challenging things anyone could possibly do: build a business. For one reason or another, we’ve committed ourselves to take on accountability when so many people spend their lives desperately trying to avoid […]
Alexander Ford
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POINT OF VONCURSION

POINT OF VONCURSION

You guys have heard me say before that dissatisfaction drives innovation. Well, I started off the day today dissatisfied with something: how can we turn our website traffic into customers? We started breaking down the problem and dove into a rabbit hole: what’s our single point of conversion? What does our funnel look like? What […]
Alexander Ford
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Role Roulette

Happy Halloween, everyone. Take care to watch out for all the ghouls, ghosts, goblins, and other monsters wandering about today! Although, I have to admit that there’s one thing I find scarier than any monster: spending my time doing low-priority work. Sometimes that can be hard to distinguish. Like many business owners, I have so […]
Alexander Ford
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