Customer Service17 Videos

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SPOOKY SCARY GENIUSES

SPOOKY SCARY GENIUSES

Webinars are a strategy that I have seen work for coaches, speakers, and seminar leaders time and time again. And, like everything else, you don’t need to do them perfectly the first time around. The most important step is the first one, and if you delay that constantly by trying to be perfect, you’ll never […]
Alexander Ford
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You’re Not the Hero

Every service provider that cares wants to do a good job for their client. But doing that “good job” isn’t solely about producing results. In fact, when you’re too focused on results, you actually hamper your ability to provide the very service or transformation your client is seeking. Time to take a step back. On […]
Agency Board
64
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EVERYONE NEEDS A LANDING PAGE(S)

EVERYONE NEEDS A LANDING PAGE(S)

One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]
Alexander Ford
154
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ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
34
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CHALLENGE WEEK

CHALLENGE WEEK

Business is hard as all hell, and I know that better than most because I’ve been doing this for 17 years. Sometimes you have the ups, and sometimes you run into… challenging weeks – and during those times you can’t give up. That’s the key difference between those who fail at business and those who […]
Alexander Ford
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CUSTOMER SUPPORT SCAVENGER HUNT

CUSTOMER SUPPORT SCAVENGER HUNT

I’ve talked a lot about Measurable Genius being a service company, but we haven’t really had a good opportunity to show it off for the video blog. That changes today. Everett and I replaced all the computers at our great client Hearth and Home on the weekend, and this morning we hung around to make […]
Alexander Ford
51
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
39
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Promises and Expectations

Promises and Expectations

I’m learning to stop making promises and setting unrealistic expectations with my clients. In this episode of Daily Genius we talk about how we can work together as a team and empower our communication so that we are in command of our project planning process and deliver the highest quality service possible. You get to […]
Alexander Ford
51
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HAVE YOU UNINSTALLED WEBROOT YET?

HAVE YOU UNINSTALLED WEBROOT YET?

Today we spent the morning with David of Bali and Beyond, giving him (and his computer) some care and attention. I spent a lot of time uninstalling programs … if your computer is running slow, chances are you’ve got all kinds of little things hogging up resource space. Most of them come out pretty easily… […]
Alexander Ford
40
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I Can Fix Your Computer But I’d Rather Fix Your Brain

I Can Fix Your Computer But I’d Rather Fix Your Brain

There’s a certain obsession people have for fixing other people. It’s something we’re all guilty of. However, by trying to fix other people, by trying to manage them instead of embracing them, you’re not helping as much as you think. When someone, whether it be an employee or your significant other, complains to you, instead […]
Agency Board
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