The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead.
The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves his brush. Having worked with entrepreneurs like Brendon Buchard, Scott Oldford, and Sam Ovens, Kyle has developed a framework for telling powerful stories that drive engagement, lead generation, and most importantly, conversions.
This framework teaches 7-figure entrepreneurs how to become the “Category King,” and how deceptively simple it can be for them to be seen and recognized for their authentic gifts while looking awesome along the way.
Kyle gave a ton of value during this interview – so any small business owner looking for ways to improve both their organic and paid marketing can find some pearls of wisdom.
Among other things, we covered:
Check out the video and get started becoming category royalty today!