Human Behavior59 Videos

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Workspace and Mindspace

Workspace and Mindspace

While I was on vacation a couple weeks back, I had an opportunity to do some reading and some reflecting. And I came to a conclusion about priorities. When you’re a business owner, you have a million things to do in a day. You’ve heard me talk about that before, so I’ll leave that at […]
Agency Board
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Intentional vs Non-Intentional

If you want to fully embrace being in command of your life, you must be in command of your intentions. There are lots of people out there satisfied with merely “going with the flow” and giving their power away to others (or God). They’re not doing it intentionally, but their refusal to take accountability for […]
Agency Board
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
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So Much Nonsense

So Much Nonsense

Have you built your dreams on a solid foundation? If we were to break down your problems, would they actually make sense? How clear are you on what you’re communicating and what action you want others to take? Don’t let your dreams stay dreams. Clean up the nonsense.
Alexander Ford
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
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Why Do You Do What You Do?

Why Do You Do What You Do?

Every quarter I take time out of my business to talk to my team about their values. For a business owner, that time is a serious investment. Pulling everyone away from their job is not something I take lightly. I do it because it’s valuable. Why is it valuable? One of the ways I know […]
Agency Board
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
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Twenty Years of Work

Twenty Years of Work

I’ve had a lot of experience with being unhappy with the status quo. If you’re any kind of visionary, you’ll know what I mean. Where others can get complacent, we’re always trying to improve. Where others will say it’s “good enough,” we’re trying to perfect it. It’s that kind of attitude that gives us our […]
Alexander Ford
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Time to Get Efficient

Time to Get Efficient

There’s a common adage: work smarter, not harder. Well, great advice. What are you supposed to do with that? One of the ways I’ve interpreted that advice is by creating a list that tells me what the exact right thing is to do at any given moment. Or, as Rene cleverly put it this episode, […]
Agency Board
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Mindset

Mindset

How much time do you invest in getting into the specificities of your own mind? Of your own life and business plans? Or are you just out in the world smashing into shit? If you build a vision in your mind that makes sense, it has a much higher probability of coming true. It’s all […]
Alexander Ford
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