Leadership56 Videos

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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
34
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
40
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Lily Pads on Ponds

Lily Pads on Ponds

Areas in your business that you do not have under command tend to break down in a way that isn’t obvious. If you wait until you can see the problem obviously, you’re probably going to be too late to prevent a significant challenge or emergency. It’s way less work to keep things in command than […]
Alexander Ford
35
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The Essence of Duality

The Essence of Duality

One of the things that I learned from my mentor Dr. John Demartini is that every emotion or feeling is synchronized and synthesized with its opposite, however we often suppress one side of the emotion in order to support the stories we’re identified with. Where there is despair, there is also hope. Where there is […]
Alexander Ford
36
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Your Feelings Mean Nothing

Your Feelings Mean Nothing

There’s a Bruce Lee quote floating around the internet right now that talks about this concept. Your feelings are a distraction from the mission – your mission – whatever you want to call it. You owe it to yourself to stay focused on what is important. Let neither praise not reprimand distract you from your […]
Alexander Ford
42
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THIS ONE’S FOR YOU, GARY

THIS ONE’S FOR YOU, GARY

Empathy means to care enough about someone else to understand and possibly even help them solve their problems. In a service-based industry, there are no shortcuts – in order to keep our clients coming back again and again, we are OBSESSED with asking the question “how can we help solve our clients’ biggest problems and […]
Alexander Ford
77
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Needs and Belief

Needs and Belief

I want to help you be in command of your business. In order to do that, you need to be more disciplined in your commitment to long-term plans. You’re probably never going to win any form of life lottery, but you’re guaranteed to be successful if you focus on incrementally achieving your highest priorities each […]
Alexander Ford
31
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Am I Overthinking This?

Am I Overthinking This?

One of my greatest gifts is my ability to solve problems. My ability to serve my customers, my clients, and my friends comes from my ability to understand things in a way many other people can’t. Of course, that has a flip side, too. Every trait exists in synchronicity with its opposite. My analytical ability […]
Alexander Ford
37
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Kill the Constraints

Kill the Constraints

What’s stopping you from having what you say you want to have? Here’s the thing about the universe: it doesn’t reward hard work for its own sake. If you’ve been putting massive effort into something and you haven’t achieved it yet, chances are pretty good that something other than work is preventing you from having […]
Alexander Ford
40
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