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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
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There Is No “I” in Team, but There Is “Me”

Many small business owners become managers out of necessity – well before they’re equipped with the skills and the mindset necessary to really grow and develop a team of A-players. The unfortunate reality is that poor management is a handicap for your business. And while it’s not a skill you’re going to master overnight, there […]
Agency Board
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GET EFFICIENT OR GET LOST

GET EFFICIENT OR GET LOST

You guys may have noticed that I hate wasting time. That’s why when I come to a meeting I want to know exactly what we’re doing and what we’re going to be discussing. A meeting without an agenda is like lighting a whole pile of money on fire … and I’m no Joker. On today’s […]
Alexander Ford
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COMPANIES ONLY WORK IN CONTEXT

COMPANIES ONLY WORK IN CONTEXT

No matter how big or small your organization is, it’s going to have problems if everyone isn’t on the same page. And with people being people, persistence, patience, and love are necessary ingredients if you want to get anywhere close. As a business owner, you ESPECIALLY need to be patient, even when your employees aren’t. […]
Alexander Ford
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EVERYONE IS SICK

EVERYONE IS SICK

You don’t get paid unless you add value to the market. At Measurable Genius, one of the many ways we’ve chosen to do that is by producing video for our clients as well as ourselves. By putting a real person in front of a video camera and seeing what comes out, you get that vital […]
Alexander Ford
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Skip The Plan

Skip The Plan

Maybe your track record with goal-setting isn’t the greatest. It’s hard. It’s something you have to work at every day. Even if you miss a day, just get up and try again.
Alexander Ford
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THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
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Wrestling With Context

Wrestling With Context

It can be pretty surprising what you can learn from your employees if you just take the time to listen. I’ve been encouraged to do just that by following the Rockefeller Habits, which recommends managers take the time to hold Start/Stop/Keep meetings with one employee per week. Five minutes is all it takes, and the […]
Alexander Ford
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