Management57 Videos

Order By:   Views
THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
44
0
thumbnail

You Only Get One Queen

You’re never going to win a chess match if you’re concentrated only on promoting all of your pieces. And you’re never going to grow your business if you only hire people who are overqualified for the positions you need them to fill. Much like a chess board, a business requires a variety of capabilities and […]
Agency Board
163
0
54493825_740052626391800_8643885235278184448_n

Not Doing It? Don’t Hire For It

The key to scale is not doing more things. The key to scale is by doing the things that make you money and not doing the things that don’t make you money. Sounds simple, right? And yet, there are tons of entrepreneurs out there looking to hire consultants and specialists to build all-new parts of […]
Alexander Ford
53
0
Seeing The Big Picture

Seeing The Big Picture

Today I had the pleasure of sitting down with Jason Anderson of Boulevard Exteriors and reviewing some upcoming changes to his website. We chatted pictures, selling doors, and faxes. Yes, faxes. And before you ask, yes, I still use that technology. Do you folks still use it? Let me know in the comments. Also Warren […]
Alexander Ford
33
0
thumb0031

The Road to One Million

Experience is the wisest teacher of all. In my own personal journey of building Measurable Genius up from nothing to where we are today, I’ve learned a whole lot of very practical lessons that you’re not going to see in other entrepreneurial content. We’ve still got a long way to go and we’re learning new […]
Agency Board
52
0
WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
219
0
TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
41
0
Pareto’s Principle

Pareto’s Principle

Perception is all about the stories your mind tells. On today’s show, I’ll be discussing Pareto’s Principle, which states that roughly 80% of your sales come from 20% of your customers. So, how do you use this principle practically to achieve meaningful results in your business?
Alexander Ford
55
0
CLOSE