You don’t get paid unless you add value to the market. At Measurable Genius, one of the many ways we’ve chosen to do that is by producing video for our clients as well as ourselves. By putting a real person in front of a video camera and seeing what comes out, you get that vital face-to-face communication that our customers and our client’s customers want.
Today video is the star of the show. I have a meeting with our videographer, Warren, he talks to Jamie about the nature of sarcasm, and Everett explains why we even have a videographer in the first place. If you don’t understand why we make Daily Genius after watching today’s episode, Heaven help you.