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Wrestling With Context

Wrestling With Context

It can be pretty surprising what you can learn from your employees if you just take the time to listen. I’ve been encouraged to do just that by following the Rockefeller Habits, which recommends managers take the time to hold Start/Stop/Keep meetings with one employee per week. Five minutes is all it takes, and the […]
Alexander Ford
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Internal Daze Part 2

Internal Daze Part 2

I love talking to my clients. If you need proof of that, just looks at my KPIs. One of them is time in the market … which is primarily gained through me going out and talking to my clients. Sometimes, though, I am not the person they should talk to. Yesterday I talked about the […]
Alexander Ford
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Managing Like a Boss

Want a team that produces better work more consistently? Of course you do. We all want that. So how do you get it? Here’s the key: MAKING DECISIONS. To the degree you build an organization where your team members make great decisions, they will give you higher quality work much more regularly. It’s that simple.
Agency Board
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THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
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You Only Get One Queen

You’re never going to win a chess match if you’re concentrated only on promoting all of your pieces. And you’re never going to grow your business if you only hire people who are overqualified for the positions you need them to fill. Much like a chess board, a business requires a variety of capabilities and […]
Agency Board
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Not Doing It? Don’t Hire For It

The key to scale is not doing more things. The key to scale is by doing the things that make you money and not doing the things that don’t make you money. Sounds simple, right? And yet, there are tons of entrepreneurs out there looking to hire consultants and specialists to build all-new parts of […]
Alexander Ford
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Seeing The Big Picture

Seeing The Big Picture

Today I had the pleasure of sitting down with Jason Anderson of Boulevard Exteriors and reviewing some upcoming changes to his website. We chatted pictures, selling doors, and faxes. Yes, faxes. And before you ask, yes, I still use that technology. Do you folks still use it? Let me know in the comments. Also Warren […]
Alexander Ford
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The Road to One Million

Experience is the wisest teacher of all. In my own personal journey of building Measurable Genius up from nothing to where we are today, I’ve learned a whole lot of very practical lessons that you’re not going to see in other entrepreneurial content. We’ve still got a long way to go and we’re learning new […]
Agency Board
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
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