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Seeing The Big Picture

Seeing The Big Picture

Today I had the pleasure of sitting down with Jason Anderson of Boulevard Exteriors and reviewing some upcoming changes to his website. We chatted pictures, selling doors, and faxes. Yes, faxes. And before you ask, yes, I still use that technology. Do you folks still use it? Let me know in the comments. Also Warren […]
Alexander Ford
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The Road to One Million

Experience is the wisest teacher of all. In my own personal journey of building Measurable Genius up from nothing to where we are today, I’ve learned a whole lot of very practical lessons that you’re not going to see in other entrepreneurial content. We’ve still got a long way to go and we’re learning new […]
Agency Board
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
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Pareto’s Principle

Pareto’s Principle

Perception is all about the stories your mind tells. On today’s show, I’ll be discussing Pareto’s Principle, which states that roughly 80% of your sales come from 20% of your customers. So, how do you use this principle practically to achieve meaningful results in your business?
Alexander Ford
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Skip The Plan

Skip The Plan

Maybe your track record with goal-setting isn’t the greatest. It’s hard. It’s something you have to work at every day. Even if you miss a day, just get up and try again.
Alexander Ford
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