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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
56
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Have any Friends?

Have any Friends?

It’s hard to transact with individuals who haven’t been told any stories. There are lots of ways to convert prospects into customers online, but few people who are willing to simply invest in the art of storytelling and content production. But if you expand your vision into the long-term, you’ll find that inspiring and effective […]
Alexander Ford
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The Start of my Media Empire

The Start of my Media Empire

Pop quiz: what do you do? Time’s up. How long was your answer? Let me give you an example: Measurable Genius is a media company. We help entrepreneurs and small business owners find their story, acquire new leads, and grow their company. Nice and clear. But the best part is that it makes you ask […]
Agency Board
36
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It’s All About You

It’s All About You

If it’s more about you than it is about them in your relationship, you’ll try to transactionalize it. It means you need them more than they need you. The results you’ll get from that relationship will be proportionate to that. To serve someone, you need to be able to see and serve them in a […]
Alexander Ford
24
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Hotelier Than Thou

Hotelier Than Thou

Seeing is believing, and a video is worth a million words. One of the challenges for any small business owner is getting yourself out into the market. How do people know you exist? And, short of hiring your own camera guy to follow you around all day, that can be a tough issue to tackle. […]
Agency Board
71
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Content Engagement

Content Engagement

When we approach marketing through the lens of content marketing, there are a lot of options. If you’ve never done any content marketing before, in order to get good at it, you’re going to have to practice.
Alexander Ford
21
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I Deserve to be Rich and You Do Too

I Deserve to be Rich and You Do Too

What’s stopping you from achieving the dream that you say that you want? Is it your employees? Your customers? Your spouse? The government? Actually, it’s none of those things. The thing that’s stopping you is you. Need some evidence? Try saying the phrase “I deserve to be wealthy.” How did that feel? Literally, what do […]
Agency Board
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