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Learning to Love LinkedIn

Learning to Love LinkedIn

I talk plenty about social media marketing strategies… primarily Facebook. And while having an effective Facebook marketing strategy is important, there are other platforms out there! Enter the title of this post. On today’s episode, I chat Linkedin with our sales team, and share a couple of wins from last week.
Agency Board
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Live-Stream Live is Alive

Live-Stream Live is Alive

What was the last major purchase you or your company made? I’m willing to bet you made that purchase from someone you trusted, right? But here’s the thing: where was the origin of that relationship? For a small business, forming those relationships is crucial. There’s so much information out there today, data can’t be your […]
Agency Board
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Marketing Blackjack

Marketing Blackjack

Where can I put my money to make sure I get the most bang for my marketing buck? I hear that a lot from my clients. And the unfortunate reality is that that question has no simple, catch-all answer. Your marketing depends on a lot of factors, including your audience, your values, and your strategy. […]
Agency Board
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I Know Where All Your Customers Are

I Know Where All Your Customers Are

How many ads do you have running on Facebook right now? How about your direct competition? Chances are you don’t have any and neither do they. If you do, hey, kudos to you. If not, well, why not? Television, print, radio, billboards…those are strategies that worked 30 years ago. Today, everyone’s eyeballs are on the […]
Agency Board
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Exploding My Personal Brand

Exploding My Personal Brand

Take a second and look at how much content your brand is producing. I’ll wait. How’d you do? To be honest, it was a trick question. The answer is that no matter how much you’re putting out, it’s not enough. I know that because I’m not putting out enough content, and I’ve got 126 episodes […]
Agency Board
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Half-built Buildings

Half-built Buildings

“I’ve been burned one too many times.” Have you heard yourself saying this before? You’ve hired someone to help you solve a problem but you’ve ended up with systems, websites, branding guides, and marketing funnels that have returned you a big fat zero. That’s the worst part. You’ve tried everything. And it never came together. […]
Alexander Ford
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I Don’t Want To Lie, But I Have To

I Don’t Want To Lie, But I Have To

How do you do marketing? There are more answers to that question than languages you can answer in. It’s a nebulous, amorphous concept. But if you’ve got long-term vision, and you do research, you can come up with a few strategies. One of those is the very video blog you see before you. One of […]
Agency Board
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Reframe Your Perspective on Content Marketing

Reframe Your Perspective on Content Marketing

Content marketing isn’t a gamble. Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates. It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard […]
Alexander Ford
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EVERYONE NEEDS A LANDING PAGE(S)

EVERYONE NEEDS A LANDING PAGE(S)

One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]
Alexander Ford
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The Business Owner’s Delusion

The Business Owner’s Delusion

Marketing isn’t sales. If you demand an ROI on the first leg of your marketing engagement, you’re making a huge mistake. Luckily, everyone is doing it. Stop expecting a return on your first layer of marketing engagement. It’s short-sighted and it’s killing your ability to tell a story that enrolls your audience.
Alexander Ford
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