Content Engagement
When we approach marketing through the lens of content marketing, there are a lot of options. If you’ve never done any content marketing before, in order to get good at it, you’re going to have to practice.
Marketing107 Videos
Marketingphobia
If you don’t know where to start with your marketing, you need to get back to focusing on what is most meaningful and important to you. Ask the people closest to you for help or hire a really great coach. You need to get clear because it’s your values that bring your business to life. […]
Reframe that Perspective
“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]
Give Away Your Intellectual Property
Give away your intellectual property. The people who learn it from you and try to do it themselves were always going to do that anyway. The ones who are destined to be your clients don’t want to do it and they’ll hire you regardless. You’re guaranteed to win by giving away your content because you’ll […]
Deferred Burdens
Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.
Learning to Love LinkedIn
I talk plenty about social media marketing strategies… primarily Facebook. And while having an effective Facebook marketing strategy is important, there are other platforms out there! Enter the title of this post. On today’s episode, I chat Linkedin with our sales team, and share a couple of wins from last week.
Marketing Blackjack
Where can I put my money to make sure I get the most bang for my marketing buck? I hear that a lot from my clients. And the unfortunate reality is that that question has no simple, catch-all answer. Your marketing depends on a lot of factors, including your audience, your values, and your strategy. […]
I Don’t Want To Lie, But I Have To
How do you do marketing? There are more answers to that question than languages you can answer in. It’s a nebulous, amorphous concept. But if you’ve got long-term vision, and you do research, you can come up with a few strategies. One of those is the very video blog you see before you. One of […]
EVERYONE NEEDS A LANDING PAGE(S)
One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]
ISN’T IT OBVIOUS?
You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.