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Reframe Your Perspective on Content Marketing

Reframe Your Perspective on Content Marketing

Content marketing isn’t a gamble. Of course, there are variables, like the quality of your content, your customers’ perceptions of your products and services, the volatility of the market, or click-through and landing page conversion rates. It doesn’t change the fact that every business can ultimately determine their customer acquisition cost if they try hard […]
Alexander Ford
46
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EVERYONE NEEDS A LANDING PAGE(S)

EVERYONE NEEDS A LANDING PAGE(S)

One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]
Alexander Ford
156
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The Business Owner’s Delusion

The Business Owner’s Delusion

Marketing isn’t sales. If you demand an ROI on the first leg of your marketing engagement, you’re making a huge mistake. Luckily, everyone is doing it. Stop expecting a return on your first layer of marketing engagement. It’s short-sighted and it’s killing your ability to tell a story that enrolls your audience.
Alexander Ford
26
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I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
56
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Tactical Content Marketing Strategy

Tactical Content Marketing Strategy

Gary Vaynerchuk says over and over again that in order to be successful, you need to pull from both sides at once. First, we build an audience by deploying content marketing. Start a show. Do a podcast. Host events. Hire a videographer and have them follow you around so that you can produce a vlog. […]
Alexander Ford
20
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ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
35
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Marketing Prostitution

Marketing Prostitution

Transactionalizing your marketing is a mistake. You need to earn your audience’s affection and attention over time. You must invest in the relationship by bringing content and value to the table. If all you want to do is short-cut the process and jump right to the sale, you might as well be… Well, you know…
Alexander Ford
15
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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
56
0
Have any Friends?

Have any Friends?

It’s hard to transact with individuals who haven’t been told any stories. There are lots of ways to convert prospects into customers online, but few people who are willing to simply invest in the art of storytelling and content production. But if you expand your vision into the long-term, you’ll find that inspiring and effective […]
Alexander Ford
18
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