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Your Short-Term Marketing is Killing Your Business

Your Short-Term Marketing is Killing Your Business

Are you taking shortcuts with your marketing? Marketing is actually a two-step process. Business owners have a tendency to skip right to step two without thinking about the proper order of operations. Step two is making offers. But there’s something essential you have to do first. That first step is building an audience. What does […]
Alexander Ford
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
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3-D Marketing

3-D Marketing

“Oh boy, he’s talking about marketing again. Do you do anything else?” Well, yes, actually, but let me address that thought for a moment. First of all, I don’t like your tone. Second of all, marketing is one of the most nefarious pitfalls a business owner can tackle. If you’ve got your marketing 100% figured […]
Agency Board
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How to Book $100 Sales Calls: A Case Study

Have you seen those Facebook ads from coaches and programs offering you their secret formula to making seven figures without spending a dime on Facebook ads? Bit weird, isn’t it? Something I’ve noticed lately (and I’m sure you’ve seen it too) is this weird pushback against acquiring paid traffic. And on some level, I get […]
Agency Board
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The Facebook Lead Faucet

I’m really, really trying to get the word out there on how everyone needs to be approaching Facebook. And it consistently amazes me how many business owners I talk to that have yet to really even start. I’ve shared this before, but I’ll share it again…as many times as it takes. One of the foremost […]
Alexander Ford
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Give Away Your Intellectual Property

Give Away Your Intellectual Property

Give away your intellectual property. The people who learn it from you and try to do it themselves were always going to do that anyway. The ones who are destined to be your clients don’t want to do it and they’ll hire you regardless. You’re guaranteed to win by giving away your content because you’ll […]
Alexander Ford
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Content: Endgame

What’s the point of scaling your business? Take a moment to think about the future: your offer is rock-solid and converting. Your marketing is bringing in steady leads. Your sales team is booking and closing calls. Your fulfillment team is taking care of your clients. What is YOUR job then as the CEO? What would […]
Agency Board
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