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The Livestream Revolution

The Livestream Revolution

? Case Study: The most powerful event filling strategy I use and how you can too. Today’s show is going to be a powerful one. ? In changing times, we need to make sure we are adapting to meet the expectations of our followers and soon to be followers. We are going to discuss how […]
Alexander Ford
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IP 56

Offline Marketing – Not Dead Yet!

No matter what you’re selling, it’s easier to sell it to someone right in front of you. While having an online presence is undoubtedly important, I’ve noticed that too many business owners seem to forget the low-tech marketing options available to them. Networking and face-to-face communication are still important. And on this episode of Incremental […]
Agency Board
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How To Content

How do you get famous on Facebook? It’s not as hard as you might think…as long as you’re talking to the right people. On last week’s episode of Incremental Progress, we talked about how to define an awesome audience for your Facebook ads. This week, we’re continuing the trend by showing you what sorts of […]
Alexander Ford
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Your Mind-Set is Ruining Your Marketing

You don’t need to be doing more marketing. You just need to fix the marketing you have right now. Okay, that’s a bit of a hyperbole. We could all stand to be doing more marketing. But what’s stopping the average business owner from getting results from their marketing is not the volume. It’s the message. […]
Alexander Ford
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Live-Stream Live is Alive

Live-Stream Live is Alive

What was the last major purchase you or your company made? I’m willing to bet you made that purchase from someone you trusted, right? But here’s the thing: where was the origin of that relationship? For a small business, forming those relationships is crucial. There’s so much information out there today, data can’t be your […]
Agency Board
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Become the Category King

The most frustrating part of marketing is putting your heart and soul into a campaign to generate leads and business – only for it to generate deafening amounts of silence instead. The art of producing compelling marketing – and compelling video content – is a delicate landscape upon which our guest, Kyle Lasota, deftly moves […]
Agency Board
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Stop Doing Nothing and Do Everything

Marketing is one of the most difficult areas for many business owners to grasp because it’s so flexible. There are so many paths you can take. You’re probably seen a dozen or so marketing companies on Facebook all trying to sell you marketing tools. Unfortunately, this then becomes a problem of human behaviour: if a […]
Alexander Ford
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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
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Marketing Blackjack

Marketing Blackjack

Where can I put my money to make sure I get the most bang for my marketing buck? I hear that a lot from my clients. And the unfortunate reality is that that question has no simple, catch-all answer. Your marketing depends on a lot of factors, including your audience, your values, and your strategy. […]
Agency Board
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