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Short Term Pain Mitigation

Short Term Pain Mitigation

Keep your hands off that marshmallow. Here’s a quick explanation if you don’t know what I’m talking about: in the 60s there was an experiment done at Stanford involving delayed gratification. A group of children were each given marshmallows and told that, if they resisted the temptation to eat them immediately, they’d get another. Later […]
Alexander Ford
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MGI 01

Don’t Abdicate Your Accountability

You can’t hide from your money. I have nothing against book keepers or accountants, but I think a lot of business owners abdicate to them much too early. Your cash flow is the life-blood of your business. Your financial data is the foundation of your strategic planning. Knowing your numbers is mandatory to effectively run […]
Agency Board
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vlcsnap-2019-12-19-14h06m46s013

Put Your Money to Work

One of the themes that emerged at one of our recent Command & Conquer workshops was the question, “what exactly do I want in my life?” It’s easy to get carried away. Most of us tell ourselves and others that we know EXACTLY why we do what we do. But that couldn’t be further from […]
Alexander Ford
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The Offer Roundtable

What do you have that the market wants? Any entrepreneur (or prospective entrepreneur) needs to know the answer to that question. After all, the core of your business is selling your offer – if people don’t want what you’ve got, you don’t have much of a chance of making yourself sustainable. Which is easy to […]
Agency Board
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The Myth of ‘Spending Money’

The Myth of ‘Spending Money’

Need some help with your budget? Dr. John Demartini has a saying that goes “If you don’t fill you day with high-priority actions that inspire you, it will fill with low-priorities that frustrate you.” Essentially, it means that you need to manage your time wisely. That saying is true for all of the resources under […]
Alexander Ford
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