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Your First Ad

Your First Ad

Over the last two weeks of Incremental Progress, you’ve already begun mastering the Facebook game.  First, you learned how to create an audience, and what sort of targeting to use to capture potential cold traffic.  Secondly, you learned how to create content that tells your story and creates engagement with this cold traffic.  And this […]
Alexander Ford
75
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The Many Layers of the Layercake

Here’s a fact: re-targeting ads convert cheaper and more often than ads to cold traffic. I’ve been doing this long enough to have proven it again and again for myself and for my clients. So on today’s episode of Incremental Progress, we’re going to move onto the next stage of the Layercake campaign: designing and […]
Alexander Ford
88
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Re-gaining Command of your Business

Re-gaining Command of your Business

If you want to get your business back on track and gain or re-gain command, you need to focus on a series of key business principles. This video is a masterclass on what strategies and tactics you can apply to become a master executive and empowered business operator.
Alexander Ford
74
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