Strategy & Command38 Videos

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How To Do a “Lap” of Your Business

How To Do a “Lap” of Your Business

It is impossible to know the priorities of your business unless you know every task in that business. Each and every business owner needs to have some kind of system in which they keep track of everything that goes on in their business. This is necessary because, when you go to figure out what’s important […]
Agency Board
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Kill the Constraints

Kill the Constraints

What’s stopping you from having what you say you want to have? Here’s the thing about the universe: it doesn’t reward hard work for its own sake. If you’ve been putting massive effort into something and you haven’t achieved it yet, chances are pretty good that something other than work is preventing you from having […]
Alexander Ford
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We Penetrate with Jarvis

We Penetrate with Jarvis

We’re kicking off the new season of the video blog with an inside look at our quarterly planning meeting. I was super excited to present this to the company ever since we completed our executive retreat, and today I finally got that chance. Not only do you guys finally get to see what I was […]
Agency Board
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Do the Right Thing

Do the Right Thing

There’s no greater foe to growth than being out of balance with certainty. If you have too little, you’ll constantly be second-guessing and doubting any plans you ever make. You’ll get flustered by failure, and constantly shuffle things around to try and appease your emotional side. But if you have too much, you’ll become stubborn […]
Alexander Ford
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The Mapstermind

The Mapstermind

Today’s episode is all about strategy. Whether that strategy is about building sales funnels, using the Rockefeller habits to do quarterly planning, or more effectively exposing your employees to your company culture *COUGH* Jarvis *COUGH*, you’ll pick up a thing or two. Special thanks to Kathy Yuen of Phase One Design for the cool ice […]
Agency Board
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Workspace and Mindspace

Workspace and Mindspace

While I was on vacation a couple weeks back, I had an opportunity to do some reading and some reflecting. And I came to a conclusion about priorities. When you’re a business owner, you have a million things to do in a day. You’ve heard me talk about that before, so I’ll leave that at […]
Agency Board
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Profit Per Puppy

Profit Per Puppy

The economic engine of your business can be measured as Profit per X. What “X” is in your business is something you have to figure out for yourself. This metric represents the “flywheel” of your company because when you change the critical number, it has an astronomical impact on all other areas of the business.
Agency Board
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Guilty Consciences

Guilty Consciences

You guys all know how much I respect the teachings of my mentor Dr John Demartini​. Well, I got a great opportunity today to chat with Warren​ who asked me about the nature of guilt. Spoiler alert: Do the work to find out the benefits of whatever it is you’re feeling guilty about. It’s there. […]
Alexander Ford
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Quarterly Planning Deep Cuts

Quarterly Planning Deep Cuts

In late November of 2017, Measurable Genius ran a 90-day Business Planning Workshop at SAIT. It was a tremendous success, a lot of fun, and I got to create a lot of value for my friends, clients, and everyone who attended. You may remember my Facebook livestream about the difference between accountability and responsibility. In […]
Agency Board
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