Strategy & Command38 Videos

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I Want To Be A Movie Star

I Want To Be A Movie Star

Part of our latest quarterly plan for Measurable Genius is to build ourselves a funnel. We’ve done this a few times for our clients, and now it’s time to make one ourselves. Easier said than done, though. What would go into our own funnel? I, for one, want a cool movie. Today I talked about […]
Agency Board
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
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How To Do a “Lap” of Your Business

How To Do a “Lap” of Your Business

It is impossible to know the priorities of your business unless you know every task in that business. Each and every business owner needs to have some kind of system in which they keep track of everything that goes on in their business. This is necessary because, when you go to figure out what’s important […]
Agency Board
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What Are You Applying Your People To?

What Are You Applying Your People To?

You guys have heard me explain before about the importance of providing context to your team members. Basically, in order to have all the pieces of your business working together and working efficiently, everyone needs to see where you’re aiming to be. Context is important. But that begs the question… how do you create context? […]
Agency Board
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Kill the Constraints

Kill the Constraints

What’s stopping you from having what you say you want to have? Here’s the thing about the universe: it doesn’t reward hard work for its own sake. If you’ve been putting massive effort into something and you haven’t achieved it yet, chances are pretty good that something other than work is preventing you from having […]
Alexander Ford
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How to Run a Daily Stand-Up Meeting

How to Run a Daily Stand-Up Meeting

The most common meeting in your organization should be the shortest. A daily stand-up should be around 15 minutes, and consist of three areas: Priorities (What are the top three things you’re doing today?) Company KPIs (What are the key metrics for the company? How are we doing as an organization?) Rocks (What are you […]
Agency Board
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We Penetrate with Jarvis

We Penetrate with Jarvis

We’re kicking off the new season of the video blog with an inside look at our quarterly planning meeting. I was super excited to present this to the company ever since we completed our executive retreat, and today I finally got that chance. Not only do you guys finally get to see what I was […]
Agency Board
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