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Facebook Advertising Accounts

It’s time to import or create your Facebook advertising accounts into the Facebook Business Manager. Plus, while editing I was inspired to record some bonus content on how to set a powerful context and reasonable expectations as you begin your journey into the Facebook advertising platform. Stay tuned to the end for that. This is […]
Alexander Ford
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Get Magnetic

What type of lead magnet is best for you? Obviously, every business owner knows they need lead magnets. They’re essential to growing your list and they sit at the very top of your funnels. But with all the information floating around out there, it can be pretty intimidating to try and think of what method […]
Agency Board
106
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Adding Facebook Users & Partners

Get ready for the toughest lesson yet, because in this episode we talk about the key differences between adding users and partners to your Facebook Business Manager. This is the fourth episode in our 10 part series on setting up Facebook for your business properly. Each episode touches on one step in the journey to […]
Alexander Ford
27
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The Command & Conquer Debrief

This weekend was the seventh (and first virtual) edition of Command & Conquer, our quarterly business planning workshop. If you’re soon going to be hosting your own virtual workshop, check out this episode of Incremental Progress: where you’re going to get a total overview of what worked well, what didn’t, and the little things you […]
Agency Board
210
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Managing Facebook Permissions

This step is where the magic starts to happen, because in today’s episode we assign our team the permissions they need to start contributing to our mission for social media domination. Once they have access, the sky’s the limit! This is the fifth episode in our 10 part series on setting up Facebook for your […]
Alexander Ford
19
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Installing Your Facebook Pixel

Installing your Facebook Pixel on your company’s website is an absolutely critical step forward in establishing your foothold in the world of social media marketing. By doing so we begin to capture valuable data and dramatically expand our ability to measure the success of our investments in Facebook advertising. This is the sixth episode in […]
Alexander Ford
28
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Facebook Retargeting Campaigns

Setting up Facebook retargeting campaigns could significantly and immediately increase your revenues on traffic you’ve already got. Watch this episode if you want to grow your business significantly. This is the seventh and most comprehensive episode so far in our 10 part series on setting up Facebook for your business properly. Each episode touches on […]
Alexander Ford
31
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Facebook Tracking & Custom Conversions

Knowing how to track, read, and analyze your Facebook advertising data is essential to your success. With the right foresight and a bit of planning, Facebook gives us the tools to measure what actions our visitors are taking when they take action on our ads. This is the eighth episode in our 10 part series […]
Alexander Ford
37
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Hey, J.A.R.V.I.S.!

Hey, J.A.R.V.I.S.!

Jarvis is truly an incredible system. Being able to help business owners take what’s in their heads (and the heads of their employees) and make it real in a way that’s accessible, searchable, cultural, and measurable is not one of the things I thought I’d be doing when I set out to start an IT […]
Alexander Ford
234
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