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Facebook Retargeting Campaigns

Setting up Facebook retargeting campaigns could significantly and immediately increase your revenues on traffic you’ve already got. Watch this episode if you want to grow your business significantly. This is the seventh and most comprehensive episode so far in our 10 part series on setting up Facebook for your business properly. Each episode touches on […]
Alexander Ford
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Facebook Tracking & Custom Conversions

Knowing how to track, read, and analyze your Facebook advertising data is essential to your success. With the right foresight and a bit of planning, Facebook gives us the tools to measure what actions our visitors are taking when they take action on our ads. This is the eighth episode in our 10 part series […]
Alexander Ford
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The Facebook Business Manager

In this video, we start off our 10-part series on setting up Facebook for your business properly by introducing you to the Facebook Business Manager. We’re releasing a new episode each day for the next 10 days covering topics such as claiming your Facebook page, setting up your Facebook pixel, and configuring custom conversions.
Alexander Ford
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Claiming Your Facebook Pages

Got your Facebook Business Manager account created? In this video we talk about importing your Facebook Pages, and what that means in terms of your ability to post content to your page.   This is the second episode in our 10 part series on setting up Facebook for your business properly. Each episode touches on […]
Alexander Ford
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Facebook Advertising Accounts

It’s time to import or create your Facebook advertising accounts into the Facebook Business Manager. Plus, while editing I was inspired to record some bonus content on how to set a powerful context and reasonable expectations as you begin your journey into the Facebook advertising platform. Stay tuned to the end for that. This is […]
Alexander Ford
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Get Magnetic

What type of lead magnet is best for you? Obviously, every business owner knows they need lead magnets. They’re essential to growing your list and they sit at the very top of your funnels. But with all the information floating around out there, it can be pretty intimidating to try and think of what method […]
Agency Board
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Adding Facebook Users & Partners

Get ready for the toughest lesson yet, because in this episode we talk about the key differences between adding users and partners to your Facebook Business Manager. This is the fourth episode in our 10 part series on setting up Facebook for your business properly. Each episode touches on one step in the journey to […]
Alexander Ford
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The Command & Conquer Debrief

This weekend was the seventh (and first virtual) edition of Command & Conquer, our quarterly business planning workshop. If you’re soon going to be hosting your own virtual workshop, check out this episode of Incremental Progress: where you’re going to get a total overview of what worked well, what didn’t, and the little things you […]
Agency Board
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Managing Facebook Permissions

This step is where the magic starts to happen, because in today’s episode we assign our team the permissions they need to start contributing to our mission for social media domination. Once they have access, the sky’s the limit! This is the fifth episode in our 10 part series on setting up Facebook for your […]
Alexander Ford
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