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Growing Pains

Growing Pains

Measurable Genius is definitely experiencing some growing pains and I find that difficult to manage. In many ways it makes me feel not good enough. I’m sure many business owners feel the same way. This episode is about that. Also, Warren killed a coyote and Geordie Keith helped him, so that’s nice.
Alexander Ford
43
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Daily Genius Turns 30

Daily Genius Turns 30

Today Daily Genius turns 30 – episodes, that is. So we decided to chat with the team about what impact Daily Genius has had on their life, how it’s impacted us at work, and how we think it’s impacted you. Have you been impacted by Daily Genius? We hope so. We put a lot of […]
Alexander Ford
23
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It Takes What it Takes

It Takes What it Takes

You have a vision. There are variations on the formula, but once you’ve picked yours, the resources – time, energy, money, management, people, market access, etc. – are fixed. It’s going to take a certain amount of those resources and effort in order to achieve the result you desire. Period. The universe doesn’t care if […]
Alexander Ford
26
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Cost Per Conversion

Cost Per Conversion

The goal is to make at least 1X returns on your marketing and ad spend. Are you? How do you calculate it? In this episode, I walk Jason through an example that you can probably find helpful too. We also talk about how to look at your marketing funnel from a digital advertising perspective and […]
Alexander Ford
36
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The Hidden Costs of Your Team Members

The Hidden Costs of Your Team Members

Do your team members know the real costs of employing them in the business? Rene inspired a portion of this episode at today’s MAPS meeting and so I walk through the process of figuring out how to calculate the hidden and intangible costs required to employ your team. Today’s episode also features a special guest, […]
Alexander Ford
29
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