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The 2019 Studio D Shootout

It’s hard to believe it’s number 5! 4 years ago I decided to plan my own birthday party. I thought it’d be fun to have a bunch of my photographer friends come to my studio, have some food and drinks, and have a little photography competition. I call it the Studio D Shootout. It means […]
Alexander Ford
43
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Nostalgia and the Long-term Play

Nostalgia and the Long-term Play

I’ve been experimenting with video in business for 5 years, so as you can imagine, we have LOTS of footage that we’ve been collecting over that time. Most of it is REALLY bad. But the experiences taught us a lot. Yesterday I spent the day sorting and organizing almost all of the footage we’ve ever […]
Alexander Ford
54
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I Don’t Want New Customers

I Don’t Want New Customers

Growing your business is about more than just getting new customers. Today I talked to my sales team about the two types of systems that drive the financial growth of the company, and have a meeting with Boulevard Exteriors’ Jason Anderson to talk landing pages. It’s not about new leads, it’s about doing more with […]
Alexander Ford
48
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Like a Boss

Like a Boss

Welcome to another day of #hustle at Measurable Genius – we talk websites, phone systems, and I keep grinding on the support desk. Thanks to Everett Bellingham and Johnee Wong-Smedley for the genuine compliments.
Alexander Ford
49
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MGI 03

Possibility

In this vlog episode I talk about why business owners, entrepreneurs, and anyone else who wants to build their influence need to produce more content. The cold hard truth is that the attention is in this platform, and if you aren’t there when THEY’RE there, they won’t be thinking of you when it’s time to […]
Agency Board
178
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Cost Per Conversion

Cost Per Conversion

The goal is to make at least 1X returns on your marketing and ad spend. Are you? How do you calculate it? In this episode, I walk Jason through an example that you can probably find helpful too. We also talk about how to look at your marketing funnel from a digital advertising perspective and […]
Alexander Ford
45
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I Was Living a Lie

I Was Living a Lie

What fears are holding you back in life? I asked Nima Rahmany to give me a topic to talk about on today’s episode of Daily Genius and he asked me to speak on the subject of fear. This episode focuses on a time in my life where I was overcommitted, overextended, and building up a […]
Alexander Ford
75
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Ticket Troubles

Ticket Troubles

A key focus for any service company is finding new ways to improve the quality of that service for your clients, and here at Measurable Genius we’re constantly revising and updating our systems to do just that. On today’s episode, we take an in-depth in look at our service cycle, I get a head massage, […]
Alexander Ford
34
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We Promise to Do Our Best

We Promise to Do Our Best

Entrepreneurship is not a means to an end for me, it’s the end-game. I do it because it makes me grow. I do it because it forces me to look inside myself and get better every day. Sometimes there will be challenges, and there will always be different things to work on in order to […]
Alexander Ford
46
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