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BENNETT’S BACK, BABY

BENNETT’S BACK, BABY

It is a pure delight having Andrew Bennett at our Thursday morning mastermind. For some reason, whenever he shows up, I find some nugget of wisdom I can use to teach him and the other men. The result is always fire… and today is no different. Join us on a chilly Thursday morning as we […]
Alexander Ford
62
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HAVE YOU UNINSTALLED WEBROOT YET?

HAVE YOU UNINSTALLED WEBROOT YET?

Today we spent the morning with David of Bali and Beyond, giving him (and his computer) some care and attention. I spent a lot of time uninstalling programs … if your computer is running slow, chances are you’ve got all kinds of little things hogging up resource space. Most of them come out pretty easily… […]
Alexander Ford
42
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
41
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CUSTOMER SUPPORT SCAVENGER HUNT

CUSTOMER SUPPORT SCAVENGER HUNT

I’ve talked a lot about Measurable Genius being a service company, but we haven’t really had a good opportunity to show it off for the video blog. That changes today. Everett and I replaced all the computers at our great client Hearth and Home on the weekend, and this morning we hung around to make […]
Alexander Ford
53
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
219
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THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
44
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HELP!

HELP!

One of the most difficult parts of running a business is asking for help. Whether that be from your team, or from an outside coach or mentor, admitting you can’t do it all yourself can be a real ego test. But if you’re really dedicated to growing your business, to taking it above and beyond, […]
Alexander Ford
41
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CHALLENGE WEEK

CHALLENGE WEEK

Business is hard as all hell, and I know that better than most because I’ve been doing this for 17 years. Sometimes you have the ups, and sometimes you run into… challenging weeks – and during those times you can’t give up. That’s the key difference between those who fail at business and those who […]
Alexander Ford
26
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ISN’T IT OBVIOUS?

ISN’T IT OBVIOUS?

You ever had one of those fucking Mondays? Yeah. Me too. On today’s episode, I discuss the video blog with Warren and Everett, struggle through a sales meeting with Jen, and give some insight about running a services business to Doug.
Alexander Ford
35
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EVERYONE NEEDS A LANDING PAGE(S)

EVERYONE NEEDS A LANDING PAGE(S)

One thing I find myself recommending to my clients over and over again is the idea of a landing page to capture the traffic they’re buying from ad platforms like Facebook(TM) and Google. If you’re running paid ads, you need to have an idea of where you want to send that traffic and what you […]
Alexander Ford
156
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