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I HATE MONEY

I HATE MONEY

Well, okay, maybe that’s an exaggeration. But what I do hate is having to be accountable to a system I lack information to effectively manage. One of the great things about leading a small business is that we can be flexible. If there’s something about the company that doesn’t work, we don’t have to re-invent […]
Alexander Ford
105
0
STOP PRODUCING BAD CONTENT

STOP PRODUCING BAD CONTENT

It seems like every company has a Facebook profile these days. If you’re reading this, you probably have one for your business too! But are you using it right? Do you have one of those “social media managers” whose only job is to fill space with content about your company? If you’re doing that, you’re […]
Alexander Ford
29
0
POINT OF VONCURSION

POINT OF VONCURSION

You guys have heard me say before that dissatisfaction drives innovation. Well, I started off the day today dissatisfied with something: how can we turn our website traffic into customers? We started breaking down the problem and dove into a rabbit hole: what’s our single point of conversion? What does our funnel look like? What […]
Alexander Ford
77
0
SPOOKY SCARY GENIUSES

SPOOKY SCARY GENIUSES

Webinars are a strategy that I have seen work for coaches, speakers, and seminar leaders time and time again. And, like everything else, you don’t need to do them perfectly the first time around. The most important step is the first one, and if you delay that constantly by trying to be perfect, you’ll never […]
Alexander Ford
46
0
SELL YOUR STORY

SELL YOUR STORY

The core to any business is selling things. That much is obvious. And when you’re a service company, you’ve got to sell yourself. Or, at least, sell a story about yourself. “Hi! Do you have X problem? Then we have X solutions!” Solving for X is the hard part. Finding a story, an identity, that […]
Alexander Ford
81
0
INTERNAL DAZE

INTERNAL DAZE

Measurable Genius is a service company. And whether that means I’m on the help desk moving files around in your PC, or I’m at your office physically picking that PC up, I’m doing to do the best damn job of it that I can do. Do we make mistakes sometimes? Sure, but it’s never going […]
Alexander Ford
40
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EVERYONE IS SICK

EVERYONE IS SICK

You don’t get paid unless you add value to the market. At Measurable Genius, one of the many ways we’ve chosen to do that is by producing video for our clients as well as ourselves. By putting a real person in front of a video camera and seeing what comes out, you get that vital […]
Alexander Ford
70
0
STOP TRYING TO BE WHO YOU AREN’T

STOP TRYING TO BE WHO YOU AREN’T

One of the many things I’ve learned from my mentor Dr John Demartini is to embrace who I am and, more specifically, to know what that means. Who I am is an expression of my values. To know more about who I am, I need to know what those values are. On today’s very special […]
Alexander Ford
42
0
FUCK YOU PAY ME

FUCK YOU PAY ME

Every day we’re faced with choices. And the best way to make those choices is to find out the story you want to tell about your life. If you know that, then all you have to do is to make the choice that aligns most closely to the story you want to tell. It’s that […]
Alexander Ford
146
0
COMPANIES ONLY WORK IN CONTEXT

COMPANIES ONLY WORK IN CONTEXT

No matter how big or small your organization is, it’s going to have problems if everyone isn’t on the same page. And with people being people, persistence, patience, and love are necessary ingredients if you want to get anywhere close. As a business owner, you ESPECIALLY need to be patient, even when your employees aren’t. […]
Alexander Ford
29
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