Alexander Ford

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Beware the Pipeline

Entrepreneurship is a lot like video game development, especially when you’re a service provider. You have a player base (clients), that you have to make happy with regular content updates (projects). And if they’re not happy with the work you’re doing, they’re very vocal about making sure you hear it. In order to make money […]
Alexander Ford
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Deferred Burdens

Deferred Burdens

Could your customers do what you do themselves? Probably. But they don’t want to do it. They don’t want accountability. They know they won’t be any good at it. They just want someone to take care of it for them. They don’t want it half-finished or to be the middleman.
Alexander Ford
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Give Away Your Intellectual Property

Give Away Your Intellectual Property

Give away your intellectual property. The people who learn it from you and try to do it themselves were always going to do that anyway. The ones who are destined to be your clients don’t want to do it and they’ll hire you regardless. You’re guaranteed to win by giving away your content because you’ll […]
Alexander Ford
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Reframe that Perspective

Reframe that Perspective

“Oh my God, I’m never going to have time to do all of this. And isn’t it going to be really expensive?” Yes. It’s going to be some work. And you’ll need to hire some team or pay an agency like mine to produce some content. At scale, though, none of that matters. It all […]
Alexander Ford
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Marketingphobia

Marketingphobia

If you don’t know where to start with your marketing, you need to get back to focusing on what is most meaningful and important to you. Ask the people closest to you for help or hire a really great coach. You need to get clear because it’s your values that bring your business to life. […]
Alexander Ford
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Content Engagement

Content Engagement

When we approach marketing through the lens of content marketing, there are a lot of options. If you’ve never done any content marketing before, in order to get good at it, you’re going to have to practice.
Alexander Ford
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