Alexander Ford

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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
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The Purpose of Life

The Purpose of Life

People make a pretty big deal of out the whole “meaning of life” thing. To me it’s abundantly obvious. The purpose of life is to grow. The purpose of life is to start out unrefined and move as much as we can towards refinement. How do you grow? That’s easy, too. By taking on and […]
Alexander Ford
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Intentions

Intentions

The masses wait to see it before they believe it, while the masters see it before they believe it. If there’s something you want out of your life, you need to see it first. You need to picture it in your mind’s eye and have it be a clear, tangible thing. If you can’t do […]
Alexander Ford
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Seeing The Big Picture

Seeing The Big Picture

Today I had the pleasure of sitting down with Jason Anderson of Boulevard Exteriors and reviewing some upcoming changes to his website. We chatted pictures, selling doors, and faxes. Yes, faxes. And before you ask, yes, I still use that technology. Do you folks still use it? Let me know in the comments. Also Warren […]
Alexander Ford
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Internal Daze Part 2

Internal Daze Part 2

I love talking to my clients. If you need proof of that, just looks at my KPIs. One of them is time in the market … which is primarily gained through me going out and talking to my clients. Sometimes, though, I am not the person they should talk to. Yesterday I talked about the […]
Alexander Ford
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Hide and Seek Accountability

Hide and Seek Accountability

Aaaand we’re back! Much like building a person, building a business is a never-ending process. There’s no ‘finish line.’ You’re never ‘done’ transforming your company. I know this better than anyone because I live it in my business. One of the many ways I do that is by defining and assigning accountabilities. The more complex […]
Alexander Ford
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Get a Daily Success Metric

Get a Daily Success Metric

Everyone (me included) wants to be able to know they did a good job. How do you get there? How can you know for certain, when you lay your head down to sleep at night, that you had a “successful” day? The answer to me is in measurement. You need to find something you can […]
Alexander Ford
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Guilty Consciences

Guilty Consciences

You guys all know how much I respect the teachings of my mentor Dr John Demartini​. Well, I got a great opportunity today to chat with Warren​ who asked me about the nature of guilt. Spoiler alert: Do the work to find out the benefits of whatever it is you’re feeling guilty about. It’s there. […]
Alexander Ford
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I Made My Videographer Cry

I Made My Videographer Cry

I had a great discussion with Christine this morning during our project meeting on the idea of delivering feedback. Am I too blunt? Could I phrase my dissatisfaction differently? Yes. AND what I’m really concerned with is getting the to the truth of the matter as efficiently as possible. Today’s episode has a bit of […]
Alexander Ford
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Facebook And Phalluses

Facebook And Phalluses

Loyal viewers will know that I’ve talked about Facebook before on Daily Genius (Hell, I talked about it yesterday) and today I found myself talking a lot about it today, too. Whether it’s something as simple as pinning a post to the top of your business page, or discussing how best to issue calls to […]
Alexander Ford
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