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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
39
0
Rephecy – A Word Dr. John Demartini Made Up

Rephecy – A Word Dr. John Demartini Made Up

A prophet is someone who can predict the future. A rephet is someone who learns from their past. You’re a rephet by default – it doesn’t take a genius to do better next time. We all have that permission slip. It doesn’t make any of us special. A master believes it before he sees it. […]
Alexander Ford
227
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Itemize Function

Itemize Function

Instead of trying to fit people into these abstract boxes you call “job descriptions,” you should itemize the functional processes and accountabilities that actually exist in your business. If you give people clear expectations in the form of process assignments and key performance indicators, they can measure themselves if they’ve done a good job or […]
Alexander Ford
70
0
The Art of Being Dissatisfied

The Art of Being Dissatisfied

I really, really don’t want to wait. But I will, because waiting is the right thing to do. The funny thing is that there are a lot of business owners out there rushing and hustling and in a persistent state of urgency…but if they slowed down for a moment, they’d got more work done. How […]
Alexander Ford
24
0
Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
25
0
Kaizen

Kaizen

If all you do is incrementally improve your prioritization and your focus on your priorities each day, you can’t help but achieve exponential growth in your life and in your business. There’s a word for it: Kaizen.
Alexander Ford
47
0
Showing Up

Showing Up

How do you show up in your life? Do you care? Does it mean anything to you? Are you doing something about it? Are you giving yourself permission? Are you willing to be who you are?
Alexander Ford
49
0
World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
34
0
Kill the Constraints

Kill the Constraints

What’s stopping you from having what you say you want to have? Here’s the thing about the universe: it doesn’t reward hard work for its own sake. If you’ve been putting massive effort into something and you haven’t achieved it yet, chances are pretty good that something other than work is preventing you from having […]
Alexander Ford
40
0
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