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The Purpose of Life

The Purpose of Life

People make a pretty big deal of out the whole “meaning of life” thing. To me it’s abundantly obvious. The purpose of life is to grow. The purpose of life is to start out unrefined and move as much as we can towards refinement. How do you grow? That’s easy, too. By taking on and […]
Alexander Ford
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You Are in Charge of Your Actions

You Are in Charge of Your Actions

“The unexamined life is not worth living.” I bring up this quote from Socrates because there’s a perception out there that we are not in control of our emotions and our reactions. And while it’s true that we cannot stop our brains from feeling certain ways … it is possible to take ownership of your […]
Alexander Ford
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Seeing Forward in Time & Space

Seeing Forward in Time & Space

If a goal doesn’t “feel” real to you, the likelihood of you achieving that goal is near zero. That feeling comes from your subconscious. And even if you really, really want to achieve that goal – even if you put all of your conscious effort towards it – your subconscious will trip you up every […]
Alexander Ford
26
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Middle Management

Middle Management

Middle management is one of the most challenging roles to play in any organization. It’s easy to be a business owner. You just need to be accountable. It’s also easy to be an employee. You just need to be responsible. It’s hard to be both. That’s what makes middle management special. They have a gift […]
Alexander Ford
85
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
39
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Itemize Function

Itemize Function

Instead of trying to fit people into these abstract boxes you call “job descriptions,” you should itemize the functional processes and accountabilities that actually exist in your business. If you give people clear expectations in the form of process assignments and key performance indicators, they can measure themselves if they’ve done a good job or […]
Alexander Ford
70
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Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
25
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Showing Up

Showing Up

How do you show up in your life? Do you care? Does it mean anything to you? Are you doing something about it? Are you giving yourself permission? Are you willing to be who you are?
Alexander Ford
49
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Twenty Years of Work

Twenty Years of Work

I’ve had a lot of experience with being unhappy with the status quo. If you’re any kind of visionary, you’ll know what I mean. Where others can get complacent, we’re always trying to improve. Where others will say it’s “good enough,” we’re trying to perfect it. It’s that kind of attitude that gives us our […]
Alexander Ford
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