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One Free Radical

One Free Radical

The only bad decision is one made without all the data present. That puts business owners in a pretty tough situation. As their organizations grow in size, they become fantastically complicated. They can become such a dense cluster of processes and systems that they feel opaque. So what happens when they plan? They can’t achieve […]
Alexander Ford
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
31
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The Theory of Constraints

The Theory of Constraints

Let’s say you’ve got some task, goal, or result that you want in your life. Let’s also say that this is a result that you want to occur with some regularity. For example, let’s take this content right here. It’s part of my grand social media strategy … and it’s necessary for anyone who wants […]
Alexander Ford
29
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Your Feelings Mean Nothing

Your Feelings Mean Nothing

There’s a Bruce Lee quote floating around the internet right now that talks about this concept. Your feelings are a distraction from the mission – your mission – whatever you want to call it. You owe it to yourself to stay focused on what is important. Let neither praise not reprimand distract you from your […]
Alexander Ford
38
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Account for Value

Account for Value

You need to know the difference between accountability and responsibility in order to successfully scale up an organization. Some people mash all these words together thinking they mean the same thing. People need clear lines to know how to do their jobs.
Alexander Ford
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I Know Where All Your Customers Are

I Know Where All Your Customers Are

How many ads do you have running on Facebook right now? How about your direct competition? Chances are you don’t have any and neither do they. If you do, hey, kudos to you. If not, well, why not? Television, print, radio, billboards…those are strategies that worked 30 years ago. Today, everyone’s eyeballs are on the […]
Agency Board
43
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Intentions

Intentions

The masses wait to see it before they believe it, while the masters see it before they believe it. If there’s something you want out of your life, you need to see it first. You need to picture it in your mind’s eye and have it be a clear, tangible thing. If you can’t do […]
Alexander Ford
32
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
16
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You are not Obvious

You are not Obvious

“I’m actually a genius!” This is how you’re going to feel once you give yourself permission to produce content and put yourself on camera. Producing content marketing is going to cause you to learn about yourself in ways you never imagined. You’ll manifest these amazing moments where someone notices something that you thought was obvious […]
Alexander Ford
17
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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
32
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