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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
39
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Itemize Function

Itemize Function

Instead of trying to fit people into these abstract boxes you call “job descriptions,” you should itemize the functional processes and accountabilities that actually exist in your business. If you give people clear expectations in the form of process assignments and key performance indicators, they can measure themselves if they’ve done a good job or […]
Alexander Ford
70
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Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
25
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Showing Up

Showing Up

How do you show up in your life? Do you care? Does it mean anything to you? Are you doing something about it? Are you giving yourself permission? Are you willing to be who you are?
Alexander Ford
49
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Twenty Years of Work

Twenty Years of Work

I’ve had a lot of experience with being unhappy with the status quo. If you’re any kind of visionary, you’ll know what I mean. Where others can get complacent, we’re always trying to improve. Where others will say it’s “good enough,” we’re trying to perfect it. It’s that kind of attitude that gives us our […]
Alexander Ford
33
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Mindset

Mindset

How much time do you invest in getting into the specificities of your own mind? Of your own life and business plans? Or are you just out in the world smashing into shit? If you build a vision in your mind that makes sense, it has a much higher probability of coming true. It’s all […]
Alexander Ford
20
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Do the Right Thing

Do the Right Thing

There’s no greater foe to growth than being out of balance with certainty. If you have too little, you’ll constantly be second-guessing and doubting any plans you ever make. You’ll get flustered by failure, and constantly shuffle things around to try and appease your emotional side. But if you have too much, you’ll become stubborn […]
Alexander Ford
36
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Agent 007

Agent 007

We’re Incremental Progress machines. That’s because we are aware of our resources and we’ve put them in order. We understand our priorities. We manage our resources wisely. We put things in order before we take action, so we know we’re working on the highest priority actions possible. It’s impossible to not be productive if you […]
Alexander Ford
31
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