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Account for Value

Account for Value

You need to know the difference between accountability and responsibility in order to successfully scale up an organization. Some people mash all these words together thinking they mean the same thing. People need clear lines to know how to do their jobs.
Alexander Ford
25
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Return on Investment

Return on Investment

What’s the difference between someone who says they want to make money and makes it, versus someone who says they want to make money but doesn’t make it? You may remember I posed this question to a group of high school students in an episode of Daily Genius. I’m repeating it here because it illustrates […]
Alexander Ford
62
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Intentions

Intentions

The masses wait to see it before they believe it, while the masters see it before they believe it. If there’s something you want out of your life, you need to see it first. You need to picture it in your mind’s eye and have it be a clear, tangible thing. If you can’t do […]
Alexander Ford
36
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One Free Radical

One Free Radical

The only bad decision is one made without all the data present. That puts business owners in a pretty tough situation. As their organizations grow in size, they become fantastically complicated. They can become such a dense cluster of processes and systems that they feel opaque. So what happens when they plan? They can’t achieve […]
Alexander Ford
30
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Future Accounting

Future Accounting

Your goals in life won’t come true unless you’re accountable to them in advance. See … that future you say you want? You’re disowning it. It’s a trick. Just by your nature of wanting it, you’re acknowledging that you don’t have ownership of it. You haven’t found evidence of it. You don’t see where you […]
Alexander Ford
27
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Actually Doing the Work is Easy

Actually Doing the Work is Easy

How’s your relationship with your subconscious? Just take a moment to check in. Are you here on YouTube because you’re avoiding doing something? If you are, that’s okay. I’m not going to judge you for it. But if that last paragraph made you feel slightly guilty, here’s a tip: you’re probably hesitant to do that […]
Alexander Ford
21
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
36
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Becoming Jordan Peterson

Becoming Jordan Peterson

Don’t be a business owner trying to take accountability and ownership of other people’s stuff … their problems; causes; tirades. Put your own room in order first. Don’t go out into the world and assume ownership of other people’s stuff. When you martyr yourself on these causes you clearly can’t make a difference on, you […]
Alexander Ford
24
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Capturing Attention

Capturing Attention

There are stages of awareness you need to be aware of when you’re building an audience by producing content. First, they become aware of you. Then, if you’re lucky, they realize they have a need you can help them with and they become in-consideration of you. An even smaller number of those in-consideration of you […]
Alexander Ford
20
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The Theory of Constraints

The Theory of Constraints

Let’s say you’ve got some task, goal, or result that you want in your life. Let’s also say that this is a result that you want to occur with some regularity. For example, let’s take this content right here. It’s part of my grand social media strategy … and it’s necessary for anyone who wants […]
Alexander Ford
35
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