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Agent 007

Agent 007

We’re Incremental Progress machines. That’s because we are aware of our resources and we’ve put them in order. We understand our priorities. We manage our resources wisely. We put things in order before we take action, so we know we’re working on the highest priority actions possible. It’s impossible to not be productive if you […]
Alexander Ford
32
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Lily Pads on Ponds

Lily Pads on Ponds

Areas in your business that you do not have under command tend to break down in a way that isn’t obvious. If you wait until you can see the problem obviously, you’re probably going to be too late to prevent a significant challenge or emergency. It’s way less work to keep things in command than […]
Alexander Ford
35
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Stratification

Stratification

Most visionaries and business owners that I know are chomping at the bit to try and improve their businesses. That’s smart…dissatisfaction drives innovation. However, it can be pretty hard to find the right place to start. How do you decide which of the hundreds of thousands of systems in your business to improve? The answer […]
Alexander Ford
26
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Certainty

Certainty

When you’re not absolutely certain, you’re … not. Being in command of your business depends on your certainty. You’ll never have 100% of the data, so you need to start getting comfortable working with probabilities.
Alexander Ford
49
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Needs and Belief

Needs and Belief

I want to help you be in command of your business. In order to do that, you need to be more disciplined in your commitment to long-term plans. You’re probably never going to win any form of life lottery, but you’re guaranteed to be successful if you focus on incrementally achieving your highest priorities each […]
Alexander Ford
31
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I Know Where All Your Customers Are

I Know Where All Your Customers Are

How many ads do you have running on Facebook right now? How about your direct competition? Chances are you don’t have any and neither do they. If you do, hey, kudos to you. If not, well, why not? Television, print, radio, billboards…those are strategies that worked 30 years ago. Today, everyone’s eyeballs are on the […]
Agency Board
53
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Account for Value

Account for Value

You need to know the difference between accountability and responsibility in order to successfully scale up an organization. Some people mash all these words together thinking they mean the same thing. People need clear lines to know how to do their jobs.
Alexander Ford
26
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Return on Investment

Return on Investment

What’s the difference between someone who says they want to make money and makes it, versus someone who says they want to make money but doesn’t make it? You may remember I posed this question to a group of high school students in an episode of Daily Genius. I’m repeating it here because it illustrates […]
Alexander Ford
63
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