Business Fundamentals40 Videos

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Your Brand is Irrelevant

If you want to grow your business, you’re not going to get the most leverage by focusing on your brand. The same can be said of a dozen other things that are necessary for a business to do… but the question you must ask yourself is not “if” it’s necessary, but “when” it’s necessary. And […]
Agency Board
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Coaching Will Not Build Your Business

If you do not have the values to accomplish a task, you will frustrate, hesitate, and procrastinate (thanks to Dr John Demartini for that). That’s the honest truth. To the degree we take on things that are low in our values, we will find excuses to avoid doing it, not put our attention on it […]
Agency Board
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Skip The Plan

Skip The Plan

Maybe your track record with goal-setting isn’t the greatest. It’s hard. It’s something you have to work at every day. Even if you miss a day, just get up and try again.
Alexander Ford
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The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
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Showing Up

Showing Up

How do you show up in your life? Do you care? Does it mean anything to you? Are you doing something about it? Are you giving yourself permission? Are you willing to be who you are?
Alexander Ford
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Needs and Belief

Needs and Belief

I want to help you be in command of your business. In order to do that, you need to be more disciplined in your commitment to long-term plans. You’re probably never going to win any form of life lottery, but you’re guaranteed to be successful if you focus on incrementally achieving your highest priorities each […]
Alexander Ford
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Kaizen

Kaizen

If all you do is incrementally improve your prioritization and your focus on your priorities each day, you can’t help but achieve exponential growth in your life and in your business. There’s a word for it: Kaizen.
Alexander Ford
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Middle Management

Middle Management

Middle management is one of the most challenging roles to play in any organization. It’s easy to be a business owner. You just need to be accountable. It’s also easy to be an employee. You just need to be responsible. It’s hard to be both. That’s what makes middle management special. They have a gift […]
Alexander Ford
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Organizing Roles

Organizing Roles

Clearly understanding and managing according to accountability and responsibility is critical for the success of your organization. Your organizational chart should represent the roles that are functionally necessary and individuals may be assigned many roles. Those roles represent nothing more than a process inventory that an individual employee is accountable and/or responsible for.
Alexander Ford
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