If you want to grow your business, you’re not going to get the most leverage by focusing on your brand.
The same can be said of a dozen other things that are necessary for a business to do… but the question you must ask yourself is not “if” it’s necessary, but “when” it’s necessary.
And if you’re a business owner with a small (or no) team, I can name you nine areas of the business organized into three areas that will give you a much greater return than shelling out for a ‘brand guide’ that will sit on your shelf and collect dust.
Grow faster by focusing on the right things, and leaving everything else for later.
Get the roadmap on this episode of Incremental Progress.