Human Behavior59 Videos

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The Gospel of You

The Gospel of You

IT’S YOUR DUTY! You HAVE to evangelize the gospel of what you believe in. Maybe you don’t like the phrase “content marketing.” OK. Fine. Use this word instead: world-building. Build a world in the mind of your customer.
Alexander Ford
39
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Twenty Years of Work

Twenty Years of Work

I’ve had a lot of experience with being unhappy with the status quo. If you’re any kind of visionary, you’ll know what I mean. Where others can get complacent, we’re always trying to improve. Where others will say it’s “good enough,” we’re trying to perfect it. It’s that kind of attitude that gives us our […]
Alexander Ford
34
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Time to Get Efficient

Time to Get Efficient

There’s a common adage: work smarter, not harder. Well, great advice. What are you supposed to do with that? One of the ways I’ve interpreted that advice is by creating a list that tells me what the exact right thing is to do at any given moment. Or, as Rene cleverly put it this episode, […]
Agency Board
39
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You Can Do It, But You’re Not

Your mindset is the biggest risk to your business. This applies to far more than just positive thinking. While optimism has its place, we also need to be aware of our blind spots – what is our brain hiding from us that we don’t even know about? My good friend and client David Mehler helps […]
Agency Board
69
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Mindset

Mindset

How much time do you invest in getting into the specificities of your own mind? Of your own life and business plans? Or are you just out in the world smashing into shit? If you build a vision in your mind that makes sense, it has a much higher probability of coming true. It’s all […]
Alexander Ford
20
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Your Feelings Mean Nothing

Your Feelings Mean Nothing

There’s a Bruce Lee quote floating around the internet right now that talks about this concept. Your feelings are a distraction from the mission – your mission – whatever you want to call it. You owe it to yourself to stay focused on what is important. Let neither praise not reprimand distract you from your […]
Alexander Ford
42
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alex44c

Get Mad – Get Even

Have you bitten your tongue today? Let me a little more specific: where today have you felt something, whether it be anger, joy, sadness, grief, and not expressed it? We all do it. There’s this belief that permeates our business and personal lives that says we should take those emotions, mostly the “negative” ones, and […]
Alexander Ford
57
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Meaning = Productivity

If you don’t know yourself, you don’t know your business. If you are an entrepreneur, your business is an extension of yourself. It’s the vehicle through which you can achieve something meaningful in the world. If your long-term vision for your business is clouded, if your plans never seem to come true (or if they […]
Agency Board
50
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