Leadership56 Videos

Order By:   Ratings
THE GOLDEN SCAFFOLDING AWARD

THE GOLDEN SCAFFOLDING AWARD

There’s a little kernel of truth hidden in every conversation. I relish my morning mastermind sessions because it gives me the chance to look beyond the surface of what’s being said and get into the real issues. For example, Geordie said he didn’t like the word “sharing”. And with a little coaching from me, we […]
Alexander Ford
36
0
The Polymath

The Polymath

Every system in a business is a pipe. You’ve got your sales pipe, your marketing pipe, your operations pipe, and so on. Each pipe is responsible for taking the effort of the people who do the work in that system and turning it into a result (the result depends on the pipe, naturally). Let’s say […]
Alexander Ford
36
0
Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
25
0
WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
218
0
Agent 007

Agent 007

We’re Incremental Progress machines. That’s because we are aware of our resources and we’ve put them in order. We understand our priorities. We manage our resources wisely. We put things in order before we take action, so we know we’re working on the highest priority actions possible. It’s impossible to not be productive if you […]
Alexander Ford
32
0
ALL HAIL KING JOHN

ALL HAIL KING JOHN

As you guys know, I spent the weekend with my good friend/mentor/coach/great guy Dr. Nima Rahmany. One of the things I took away from the weekend was the power of feeling into your affirmations. Regular viewers know I gave advice similar to this in Daily Genius 65, and I’m going to keep repeating myself because […]
Alexander Ford
48
0
The Theory of Constraints

The Theory of Constraints

Let’s say you’ve got some task, goal, or result that you want in your life. Let’s also say that this is a result that you want to occur with some regularity. For example, let’s take this content right here. It’s part of my grand social media strategy … and it’s necessary for anyone who wants […]
Alexander Ford
36
0
World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
34
0
TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
40
0
Lily Pads on Ponds

Lily Pads on Ponds

Areas in your business that you do not have under command tend to break down in a way that isn’t obvious. If you wait until you can see the problem obviously, you’re probably going to be too late to prevent a significant challenge or emergency. It’s way less work to keep things in command than […]
Alexander Ford
35
0
CLOSE