Leadership56 Videos

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THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
31
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
205
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
28
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THIS ONE’S FOR YOU, GARY

THIS ONE’S FOR YOU, GARY

Empathy means to care enough about someone else to understand and possibly even help them solve their problems. In a service-based industry, there are no shortcuts – in order to keep our clients coming back again and again, we are OBSESSED with asking the question “how can we help solve our clients’ biggest problems and […]
Alexander Ford
62
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FUCKED IF I DO, FUCKED IF I DON’T

FUCKED IF I DO, FUCKED IF I DON’T

I was a bit stressed this morning. But, rather than mope around, I used it. I’ve said this before, but if I’m upset about something, that means there’s an area of my business that I can improve. I’m not perfect, and I don’t run a perfect business, but that means there’s always things that can […]
Alexander Ford
77
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COMPLETING MY CUSS QUOTA

COMPLETING MY CUSS QUOTA

I know, like any business owner knows, that when I’m at work there are hundreds of thousands of things that I COULD be doing. But the difference between me and those other business owners is that I know what I SHOULD be doing. And the reason that I know is because of our plan, and […]
Alexander Ford
47
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THERE ARE ALWAYS ROCKS

THERE ARE ALWAYS ROCKS

You can always do things better. That isn’t to say that nothing is ever good enough, but it is important to be able to look at anything you’ve done or anything you’re doing and identify how it can be done better. One of the ways we do that at Measurable Genius is by identifying rocks. […]
Alexander Ford
27
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ALEXANDER FORD, OUR PATRIARCH

ALEXANDER FORD, OUR PATRIARCH

As a business leader, you have the tendency to collect accountabilities. If it’s unclear who’s in charge of anything, it defaults to you as the leader. Over time, as your business grows and scales, that’s a lot of little accountabilities for one person to have. Often, it becomes impossible for one person to keep all […]
Alexander Ford
54
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