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Get a Daily Success Metric

Get a Daily Success Metric

Everyone (me included) wants to be able to know they did a good job. How do you get there? How can you know for certain, when you lay your head down to sleep at night, that you had a “successful” day? The answer to me is in measurement. You need to find something you can […]
Alexander Ford
29
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Hide and Seek Accountability

Hide and Seek Accountability

Aaaand we’re back! Much like building a person, building a business is a never-ending process. There’s no ‘finish line.’ You’re never ‘done’ transforming your company. I know this better than anyone because I live it in my business. One of the many ways I do that is by defining and assigning accountabilities. The more complex […]
Alexander Ford
28
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Internal Daze Part 2

Internal Daze Part 2

I love talking to my clients. If you need proof of that, just looks at my KPIs. One of them is time in the market … which is primarily gained through me going out and talking to my clients. Sometimes, though, I am not the person they should talk to. Yesterday I talked about the […]
Alexander Ford
26
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Seeing The Big Picture

Seeing The Big Picture

Today I had the pleasure of sitting down with Jason Anderson of Boulevard Exteriors and reviewing some upcoming changes to his website. We chatted pictures, selling doors, and faxes. Yes, faxes. And before you ask, yes, I still use that technology. Do you folks still use it? Let me know in the comments. Also Warren […]
Alexander Ford
24
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Help People Decide

Help People Decide

When you ask someone who isn’t ready to make a decision to make a decision … they freeze. Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide. People need bite-sized steps. Help them get to know you first. Any transaction represents a […]
Alexander Ford
18
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World Building

World Building

I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
Alexander Ford
30
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