Help People Decide

In this video

When you ask someone who isn’t ready to make a decision to make a decision … they freeze.

Decisions carry weight. Don’t put people into fight or flight by inappropriately making offers to them when they aren’t ready to decide.

People need bite-sized steps. Help them get to know you first. Any transaction represents a decision. Stop making it about transactions.

Create a world of experience and people will find a way through that experience to your cash register.

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