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EVERYONE IS SICK

EVERYONE IS SICK

You don’t get paid unless you add value to the market. At Measurable Genius, one of the many ways we’ve chosen to do that is by producing video for our clients as well as ourselves. By putting a real person in front of a video camera and seeing what comes out, you get that vital […]
Alexander Ford
60
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HELP!

HELP!

One of the most difficult parts of running a business is asking for help. Whether that be from your team, or from an outside coach or mentor, admitting you can’t do it all yourself can be a real ego test. But if you’re really dedicated to growing your business, to taking it above and beyond, […]
Alexander Ford
31
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THE SHERPA GETS NO GLORY

THE SHERPA GETS NO GLORY

Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up […]
Alexander Ford
33
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WHERE THE FUCK IS THE KETCHUP

WHERE THE FUCK IS THE KETCHUP

Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, […]
Alexander Ford
206
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TITANIC SERVICE

TITANIC SERVICE

There’s no big secret to making money. It just requires a few simple things: a product that people want to buy, the work ethic to create a business to give it to them, and your ability to direct resources and materials towards the fulfillment of that objective. On today’s episode, I chat sales, I chat […]
Alexander Ford
29
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FUCKED IF I DO, FUCKED IF I DON’T

FUCKED IF I DO, FUCKED IF I DON’T

I was a bit stressed this morning. But, rather than mope around, I used it. I’ve said this before, but if I’m upset about something, that means there’s an area of my business that I can improve. I’m not perfect, and I don’t run a perfect business, but that means there’s always things that can […]
Alexander Ford
82
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THERE ARE ALWAYS ROCKS

THERE ARE ALWAYS ROCKS

You can always do things better. That isn’t to say that nothing is ever good enough, but it is important to be able to look at anything you’ve done or anything you’re doing and identify how it can be done better. One of the ways we do that at Measurable Genius is by identifying rocks. […]
Alexander Ford
31
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