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You Are Irrelevant to Your Clients

You Are Irrelevant to Your Clients

If you’re going to be successful in the joint venture game, you need to intimately know your client journey. That all begins with realizing the truth that you’re not at the centre of your client’s universe. They will appreciate you for the problem that you solve (hopefully!), but you need to understand that all of […]
Alexander Ford
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You are not Obvious

You are not Obvious

“I’m actually a genius!” This is how you’re going to feel once you give yourself permission to produce content and put yourself on camera. Producing content marketing is going to cause you to learn about yourself in ways you never imagined. You’ll manifest these amazing moments where someone notices something that you thought was obvious […]
Alexander Ford
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You Don’t Need A Funnel

If we think about the term “funnel” for a moment (in the business sense), it implies a slow but steady descent of a customer from one place to another. It defines success based on taking what exists outside of it and pulling it through, so the customer “falls” out the bottom, so to speak. Unfortunately, […]
Alexander Ford
57
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You Don’t Need a List to Joint Venture

You Don’t Need a List to Joint Venture

One of the most common mistakes entrepreneurs make about joint ventures is assuming that they need a massive e-mail list in order to find people that they can JV with. If you learn nothing else from Jay Fiset, learn this: joint ventures are about relationships. It’s not about leveraging assets for a return. Is that […]
Alexander Ford
43
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Your Digital Persona

What should you say!? How should you behave? What is your “personal brand”? What do you keep private? Every content creator struggles with these challenges. This episode is Alexander’s most inspired video yet because we talk about how you need to show up and be yourself. This is the ninth episode in our 10 part […]
Alexander Ford
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Your Mind-Set is Ruining Your Marketing

You don’t need to be doing more marketing. You just need to fix the marketing you have right now. Okay, that’s a bit of a hyperbole. We could all stand to be doing more marketing. But what’s stopping the average business owner from getting results from their marketing is not the volume. It’s the message. […]
Alexander Ford
54
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Your Short-Term Marketing is Killing Your Business

Your Short-Term Marketing is Killing Your Business

Are you taking shortcuts with your marketing? Marketing is actually a two-step process. Business owners have a tendency to skip right to step two without thinking about the proper order of operations. Step two is making offers. But there’s something essential you have to do first. That first step is building an audience. What does […]
Alexander Ford
29
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