You don’t need to be doing more marketing.
You just need to fix the marketing you have right now.
Okay, that’s a bit of a hyperbole. We could all stand to be doing more marketing. But what’s stopping the average business owner from getting results from their marketing is not the volume.
It’s the message. It’s the way you’re talking to the market about your product or service. If you are not convinced – absolutely, doubtlessly, without question – that your product will solve your customer’s problem, you will not feel confident marketing it.
Here’s the trap: THINKING that you’re sure without KNOWING you’re sure.
Take a journey into your own mind as we delve into the intricacies of marketing and belief in this week’s episode of Incremental Progress.