Trends
Things change. And it seems like things change more quickly with each passing day… Especially in the world of marketing and tech.
Marketing107 Videos
Want to be Objection Proof?
You’re never going to overcome an objection that you agree with. Let’s say you sell a high-ticket program or service, and you feel rushed, overwhelmed, and too busy. What are you going to say when you’re on a sales call with a lead who tells you that they’d love to work with you if they […]
What is a Joint Venture?
What is a Joint Venture? The truth is people make it far more complex than it needs to be. Here it is in the simplest terms.
Why Content and Value is the Key to Scaling Your (Speaking) Business
Most speakers, coaches, and consultants are completely overwhelmed by all of the marketing activities they “should” be doing. The competing advice echoes from the rafters as each specialized consultant proclaims that their magic trick will solve your marketing problems for good. “You should do video!” says the videographer. “No, start with your website!” says the […]
Why Gary V is Right About Documenting Over Creating
You know Nike’s slogan, right? That old three-word adage that they’ve been milking for years now? Just do it. As cliché as it is, they have a point. So many people get caught up in the idea of trying to be perfect the first time that they never get started doing anything. Marketing is no […]
Why You Need a Producer
Think back to the last seminar or event you attended. What was the promised outcome vs. what you actually got out of it? Did they match up? Or did you walk away disappointed? If you think about it, you’ll find that the quality of an event (or even a coaching program or course) has little […]
Why You Need to be Producing Content Marketing in 2019
Let’s talk about the trends that I see in the market as we roll through 2019 and how you can capitalize on the opportunity available to you by producing high quality video content.
World Building
I’m going to re-brand “content marketing” as “worldbuilding.” Each of the people who experience your content experience a completely different world in their minds’ eye. That storytelling is something that we can become a part of, if we choose to be, as marketers. We have the opportunity to build a sense of culture and a […]
World of Businesscraft
Here at Measurable Genius, we are love building systems. I love building systems. Today I got to deploy a system to my team that opens up a whole new world of fun: coins. Measurable Genius team members can collect coins in a number of ways: writing new processes, editing existing ones, leaving comments, and doing […]